HOW DO YOUR PRODUCTS ENGAGE WITH THE AUDIENCE AND HOW WOULD THEY BE DISTRIBUTED AS REAL MEDIA PRODUCTS?

AUDIENCE

According to our survey monkey survey results, majority of the audience for our product are both boys and girls aged between 17-24 (youngsters). Our music videos contains a band performance of a teen band, and a story/narrative of a love triangle of 3 young people-so mostly youngsters will get involved in this music video,and many of them can even relate to it (because the main concept of the music video is very common in the society these days-One sided love). My media product engages with the audiences through several connotations and denotations. Audience can access this media product through several media browsers and platforms, where it can be distributed as a real media product.

Here is an example of the connotations in our media product: The closed door in the end connotates that the doors of the protagonist's heart are closed now (because he's been hurt in love).

Audience Feedback

We uploaded our music video on Youtube and Facebook as a public posts, and people liked it. Following are a few screenshots of the positive feedback from the audiences.

Facebook comments

Youtube views and likes

We were able to get 274 views and 200 likes on our music video on Youtube in just 24 hours.

Feedback from professional media producers

We got a very positive and motivating feedback from the "managing director" of "Capital TV" (Mr. Basit Riaz Sheikh).

Distribution

Online Distribution (which has already been done).

Online distribution is the quickest and most effective way to promote any media product. We have used Facebook (most popular social networking site in the world)  and Youtube (most popular video sharing and viewing site in the world)  for the online distribution. However, soundcloud can also be used to share the audio music (the song), becuase it is the most popular music sharing website these days.

Television Distribution: Music video video can be displayed on the following music channels, because there are only these 3 good music channels in Pakistan right now

Record Label:

The Distribution company (Record label) is the most important source of distrubution-it makes make the Album available to the audiences across the country (Pakistan) and some countries abroad. For our music album, Universal Records Pakistan is going to play this role.