recording and EDITING video content

May 25, 2020 

Duane Woods, Audio Video Design Specialist, CEE

John Born, LearnTech/EdMedia Manager, CEE

WHy Video?

• Dynamic: audio, video, text, pictures, motion
• Engages more of the senses
• Can convey empathy and human interest (faces!)
• Can put in you another world 
• Effective at demonstrations

How Long SHould Your VIdeo BE?

• Shorter is better (*under 9 mins, but sometimes more)
• Chunk out or Segment videos
• Can be longer with more interest & engagement
• Longer videos often means more production

Preferred Video Length

Perceived as "great"

What Kept Viewers Watching?

What makes a good EDUCATIONAL video?

• Interesting and engaging
• Excited or interesting speaker
• Appropriate length (usually shorter)
• Speak conversationally

VIdeo tips

• No extraneous information visually (lower cognitive load)
• Efficient script (*speaking speed is 150 words/minute)
• Utilize other visuals or sounds only when it adds to learning (photos, music, other video, other shots)
• match modality with voice/visuals (one supports the other)
• Add cues or signals, such as arrows, boxes and highlights

Video Editing Programs

• iMovie (Mac)
  • free on Macs
• Adobe Rush (Mac/PC)
  • free with SFU Adobe suite
• Camtasia (Mac/PC)
  • ​$234.91 CAD