User Funnels
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Why Define User Funnels?
User Funnels are defined to reduce the amount of friction there may be when visitors try to complete whatever action it is they’re there to complete.
[We focus on] reducing cognitive overhead - another version of friction - that puts doubt and indecision into the mind of the user, causing them to waver over whether to convert.
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Who Are GiftStarter's Users?
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...all groups for which a company creates value through a product or a service are users. Customers are simply users who pay for the value that is created for them in the form of a revenue stream for the company.
GiftStarters is comprised of two types of users. They can be defined as Givers, our users, and Collaborators, our customers.
Givers Drive GiftStarter
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An economy based on giving in the context of relationship rather than making transactions simply for profit or personal material gain [...] For example, social status and support in times of need may be obtained by those who give to others in the group or community.
A Giver is the member of their social group that rally the rest of the group to collaborate on a gift. They drive the giving economy and enjoy the social credit of being the person that initiated a gift idea.
They know it's the thought that counts.
Collaborators Support Givers
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Being involved with a group gift [...] will mean less stress for not only yourself, but for everyone else in the office who may be worrying about what to get.
A Collaborator is the member of their social group that collaborates on a gift idea. They drive the giving economy and enjoy the social credit of being a part of a group gift.
They know it's the thought that counts.
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As a business, GiftStarter's primary focus is to ensure the success of it's user, the Giver, with easy access to Collaborators, start-to-finish campaign guidance, and superior customer support.
Givers
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"I am here to give a ride"
Uber has Drivers.
"I am here to share my home."
AirBnB has Hosts.
"I am here to give a gift."
GiftStarter has Givers.
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Just like Uber and AirBnB created a new economy for their users, GiftStarter will create a new economy for theirs: the giving economy.
A giving economy eliminates the question "What do you want for {insert occasion}", changing gift giving from "I want" to "I want to give".
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This is what we have been waiting for: how we will recruit and retain Givers.
Acquisition
Intelligent gift suggestions.
A Giver's Funnel
Activation
Referral
Revenue
Fulfillment
Retention
Gift Campaign creation.
Invite others to collaborate.
Collaborate on their own Gift Campaign.
Encourage Gift Campaign completion.
Intelligent gift ideas.
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Acquisition
Intelligent gift suggestions.
Funnel Steps
Funnel Actions
Activation
Gift Campaign creation.
Referall
Invite others to collaborate.
Fulfillment
Encourage Gift Campaign completion.
GiftStarter will use Facebook's Open Graph to provide gift ideas based on a Giver's Facebook friends and their interests.
GiftStarter will set the Giver up for success with intelligent pricing, detail suggestions, and on-demand customer support.
GiftStarter will make it simple to share a Gift Campaign, suggest actionable post descriptions, and auto-hide post from receiver.
GiftStarter will make it easy for a Giver to collaborate on their own Gift Campaign.
GiftStarter will continue to provide helpful tips on how to get others to collaborate on their Gift Campaign.
GiftStarter will condition Givers to rely on GiftStarter through intelligent gift suggestions and successful Gift Campaigns.
Revenue
Collaborate on their own Gift Campaign.
Retention
Intelligent gift ideas.
(If you thought the Giver's Funnel was fun, click/slick right to check out the Collaborator's Funnel. Also, it's kinda interesting you find a user funnels fun...)
Want to see this funnel in action? Now you can. Well.. soon.
A Giver's Funnel Walkthrough
Patients is a virtue.. walkthrough coming soon - be calm.
(Welcome to the Collaborator Funnel - click/slide down to continue.)
Collaborators
As a product, GiftStarter's primary focus is to ensure the success of our customer, the Collaborator, by making it as easy as possible to support Givers.
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"I am here to get a ride"
Uber has Riders.
"I am here to visit."
AirBnB has Travelers.
"I am here to help give a gift."
GiftStarter has Collaborators.
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Just like Uber made the ride share economy accessible to riders and AirBnB helped accommodate travelers in the home sharing economy, GiftStarter will help people contribute to gifts easier in the giving economy.
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Here is the fun part. This is how we will empower Givers to find and encourage Collaborators to contribute to their Gift Campaign.
Acquisition
Receive Gift Campaign collaboration invite.
A Collaborator's Funnel
Activation
Revenue
Referral
Fulfillment
Retention
Choose collaboration amount.
Collaborate on Gift Campaign
Invite others to collaborate.
Help fund Gift Campaign.
Collaborate on related Gift Campaigns.
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Acquisition
Receive Gift Campaign collaboration invite.
Funnel Step
Funnel Actions
Activation
Choose collaboration amount.
Revenue
Collaborate on Gift Campaign.
Fulfillment
Help fund Gift Campaign.
GiftStarter will send an invited to Collaborator to contribute on a Gift Campaign.
GiftStarter will compel the Collaborator to contribute by focusing on the gift description - or, the thought that went into the gift.
GiftStarter will make it simple to collaborate on a Gift Campaign.
GiftStarter will make it simple to share a Gift Campaign, suggest actionable post descriptions, and auto-hide post from receiver.
GiftStarter will give each Collaborator social credit for contributing with a dedicated picture and message to gift recipient.
GiftStarter will provide other gifts related to the campaign they collaborated on, the Giver, and/or their Facebook friends.
Referral
Invite others to collaborate.
Retention
Collaborate on related Gift Campaigns.
(That's it for the Collaborator Funnel. The next few slides are bonus explanation slides. Interested? Click/slide right to continue.)
Want to see this funnel in action? Now you can. Well.. soon.
A Collaborator's Funnel Walkthrough
Patients is a virtue.. walkthrough coming soon - be calm.
Well.. that's it. Thanks for being you ♥
It's The Thought That Counts
Our goal at GiftStarter is to create an economy.
The giving economy.
Too long have gifts been exchanged in the "I want economy" with superficial and (typically) inaccurate wish lists. By empowering Givers with the ability to rally collaborators, we can change the way people give and really make it the thought that counts.
Some things about Givers, Collaborators, & Gift Campaigns:
- A Giver should be encouraged to create Gift Campaigns by the GiftStarter app.
- A Collaborator should be encouraged to collaborate on a Gift Campaign by the Giver by way of the GiftStarter app.
- A Giver can be a Collaborator on a Gift Campaign they created.
- A Giver that is a Collaborator on a Gift Campaign they created should have the same user experience collaborating as any other Collaborator.
- As Giver can transfer a Gift Campaign to a Collaborator.
- A Collaborator should be encouraged to contribute to other Gift Campaigns related to the Gift Campaign they contributed to, the Gift Campaign's Giver's Facebook friends, or their own Facebook friends.
- A Collaborator can become a Giver by creating a new Gift Campaign separate from the Gift Campaigns they collaborate on but did not create.
Giftstarter User Funnels
By Joel Serino
Giftstarter User Funnels
"User Funnels are defined to reduce the amount of friction there may be when visitors try to complete whatever action it is they’re there to complete." View this slide deck to learn more.
