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arry@emotiv.io

TEAM

10

Joel Serino

VP Product & Growth

Arry Yu

CEO

Tyler Goelz

UX Engineer

Arianna O'Dell

Community

Valentine Gunko

Platform Engineer

Melissa Glidden

Community

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arry@emotiv.io

Appendix

A0

Deck Appendix

You're entering the... "Danger Zone"

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arry@emotiv.io

Core Values

A1

Always choose joy

Be committed to transparency

Have a focus on self improvement

Be a " no ego" doer

Listen first, then listen more

Get it done and move on

Make time to refresh & reflect

Live smarter, not harder

Go wide, then decide

Do the right thing

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arry@emotiv.io

Advisors

A2

Jonathan Sposato

Advisor & Investor

Barbary Brunner

Advisor & Investor

Rob Adams

Advisor & Investor

Hoon Kong

Engineering Advisor

Gina Cuff

Ecommerce Advisor

Business strategy and partnerships. 

Experience as CMO and VP Marketing.

2 Successful startup exits, both sold to Google. 

Startup leadership & mentorship with

experience with startup investor due diligence.

Front end engineering (Angular, Javascript Expert)

Consumer digital marketing lead for Amazon, L’Oreal, Expedia for 
20+ years

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arry@emotiv.io

Investors

A3

Raising Now

$750,000

Raised To Date

$545,000

Convertible Note
$4M Cap, 20% discount, 6% interest, MFN, 18 month maturation

6 Angel investors + 9Mile Labs = $295,000

 

Convertible Equity (500 Startups KissA)
$5M Cap, 15% discount, 5% interest, MFN, 18 month maturation

6 Angel investors to date + 500 Startups = $250,000

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arry@emotiv.io

Fund Raising

A4

Convertible Equity ( 500 Startups KissA)
$5M Cap, 15% discount, 5% interest, MFN, 18 month maturation

6 Angel investors to date + 500 Startups = $250,000

 

Committed/Soft

$150,000

 

*Looking For A Lead

Go To Market

Build & Validate

Business validation (B2B)

August 2014 - January 2015

 

• 27+ partners signed + requirements received

Consumer validation + iteration

• Consumer web app launch (MVP) = May 2015
• Consumer web app v1 = October 2015
• Consumer web app v1.3 = February 2016
• Consumer web app v1.4 = March 2016

Innovation, IP, + patents

• Two (2) nonprovisional utility patents
• Registered trademark GiftStarter

Growth testing

• CAC (blended) = $16; $48 (paid for Giver)
• LTV = $404 (24 months)

Build team

• The right hiring, processes + advisors

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arry@emotiv.io

Use of Funds

A5

Go-TO-Market

• Universal Payment API (collaborative, split, P2P single buyer) 
• Marketplace Connectors for Indix (done), Shopify, Amazon, Etsy, etc
• Platform Libraries for Node, Javascript, Python, Ruby, iOS, & Android

Channel partnership acquisition

• Providence Health Systems (done) 
• Swedish Hospital (done)
• Evite (In progress)
• Teeter (In progress)
• New pipeline customers (In progress)

Improve data instrumentation

Increase headcount

• Engineering
• Marketing
• Product

Increase transaction volume

• $100K/month then onward to $1M/month
• 10K payment initiators (90K+ paying users) then to mass market

 

(Raised $545,000)

(Raising $750,000)

7th fastest growing company

9Mile Labs & 500 Startups: accepted and completed

Group Payments Validation

Business Validation

Engaged Users

• 5,000 Users
• Great net promoter scores (9 and 10)
• People LOVE the experience

 

Campaigns

• 500+ campaigns created to date

 

Financials

• $60,000+ in transactions ($13k in revenues, even with $0 in fees with promocode)
• 70% Net Margins  on the platform (taking out cost of platform, concierge, and the card)

 

Business validation

• 27+ partners signed

 

Consumer validation (GiftStarter)

• 50% MoM campaign growth
• 75% MoM revenue growth

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arry@emotiv.io

Important Metrics

A6

Group averages

• $600+ value
• 3+ per year, per user
• 9 contributions/campaign
• $55-125 revenue/campaign
• $15 cost
• $1.65 per transaction

 

Lead / Syndicate / Giver

• $404 LTV
• $16 CAC (Blended)
• $48 CAC (Paid for Giver)

 

Contributors / Supporters

• 30% return rate
• Average $25-$55 spend

 

Recipients / Benefactors

• 80% return rate

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arry@emotiv.io

De-Risking

A7

Business

Validation

Customer

Validation

GiftStarter

Product

Market Fit

Company

Maturation

27+ businesses signed on + requirements gathering

 

Tested MVP with product widget

 

Acquisition strategies/processes

 

Backed by 9Mile Labs (B2B)

Requirements on the experience side

Acquisition strategies/processes

 

Backed by 500 Startups (B2C)

 

Destination for consumers gaining revenue & traction

 

Experience is automated and self sustaining

 

Ingests the payment experience platform and will continue to innovate and test here

Multiple iterations of the product tested from various angles with growth achieved with each product update

 

Acquisition strategies/processes

 

Business Model with efficient unit of economics

 

People LOVE the payment experience: “so easy”, “ so fast”, “magical”

Company values + processes

 

Strong team including angel investors and advisors

 

Strong relationships w/ advisors, investors, employees, partners, and vendors

 

Two (2) utility non-provisional patents filed

 

Registered trademark (GiftStarter®)

 

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arry@emotiv.io

IP & Pending Patents

A8

Shopping user mental model

Virtual representations

Dynamic products

User preferences

Fulfillment of product(s)

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CEO: Arry Yu

A9

Systems thinking

Builder: last business grew to over $4M in 20 months (45%+ margins)

Grow teams of 2 to 60 people

"Hustler": B2B sales experience

Strong creative + IT solutions background