User Testing

• Ask a friend!
• Fiverr.com
• Heatmaps

Metrics!

Expectations...

Average conversion rate

less than 1%

More visibility

I usually see between 0.25% and 0.5% conversion for a paid service or product.

So for every 1000 visitors you have you may get 2.5 that convert.

Research

Track experiments closely

Know your metrics

To see a change you have to be looking in the right place.

Develop Solutions