Dark  patterns

THOR O'HAGAN PETERSEN

A TALK BY

THOR O'HAGAN PETERSEN

A TALK BY

WHO AM I?

AND WHY DO I HAVE

ANY RIGHT TO TALK    

ABOUT ANYTHING?      

THIS IS ME

AND WHY SHOULD YOU KNOW ABOUT THEM?

Dark  patterns

sO WHAT ARE

BY EXAMPLE...

let me explain

Dark  patterns

sO WHAT ARE

BY EXAMPLE...

let me explain

AND WHY SHOULD YOU KNOW ABOUT THEM?

HAVE YOU EVER TRIED TO DELETE YOUR AMAZON ACCOUNT?

#1

Go to Amazon.com and log in

Step

#2

Make sure you have no pending orders

Step

#3

Click the "Help button"

Step

#4

Click "Need More Help?" at the bottom of "Browse Help Topics"

Step

#5

Click the "Contact Support"

Step

#6

Click the "Prime or Something else"

Step

#7

Step

Go to the dropdown "Please make a selection"

#8

Choose "Login and security"

Step

#9

Go to the 2nd dropdown "Please make a selection"

Step

#10

Choose "Close my Account"

Step

#11

Choose how you want to contact support

Step

#12

After getting harassed by their support...

Step

you're done!

Dark  pattern

this is a

MOTEL

You get into a situation very easily, but then you find it is hard to get out of it (e.g. a premium subscription).

- DarkPatterns.org

ROACH

HOW IT
SHOULD BE

HOW IT
ACTUALLY IS

Delete my account

Delete my account

MOTEL

ROACH

OTHER EXAMPLES

let'S LOOK AT SOME

INSTAGRAM

No option for "No notifications"

microsoft

Tricks you into updating to WIN10

Closing this will start the download

EASYJET

Splits cost steps, making it hard to judge the actual  price

CHATMOST

A bit of smudge on the ad

LINKEDIN

Spams your entire email list, in your name

12 types of dark patterns

and how they trick you

Trick Questions

Sneak into Basket

Roach motel

Privacy Zuckering

Price Comparison Prevention

Misdirection

Hidden costs

Bait and Switch

Confirmshaming

Disguised Ads

Friend Spam

While filling in a form you respond to a question that tricks you into giving an answer you didn't intend. When glanced upon quickly the question appears to ask one thing, but when read carefully it asks another thing entirely.

You get into a situation very easily, but then you find it is hard to get out of it (e.g. a premium subscription).

You attempt to purchase something, but somewhere in the purchasing journey the site sneaks an additional item into your basket, often through the use of an opt-out radio button or checkbox on a prior page.

The retailer makes it hard for you to compare the price of an item with another item, so you cannot make an informed decision.

You are tricked into publicly sharing more information about yourself than you really intended to. Named after Facebook CEO Mark Zuckerberg.

The design purposefully focuses your attention on one thing in order to distract you attention from another.

The act of guilting the user into opting into something. The option to decline is worded in such a way as to shame the user into compliance.

You get to the last step of the checkout process, only to discover some unexpected charges have appeared, e.g. delivery charges, tax, etc.

Adverts that are disguised as other kinds of content or navigation, in order to get you to click on them.

You set out to do one thing, but a different, undesirable thing happens instead.

When your free trial with a service comes to an end and your credit card silently starts getting charged without any warning. In some cases this is made even worse by making it difficult to cancel the membership.

The product asks for your email or social media permissions under the pretence it will be used for a desirable outcome (e.g. finding friends), but then spams all your contacts in a message that claims to be from you.

UX DESIGNER AND COGNITIVE SCIENTIST

INVENTOR

The 5 strategies used by dark patterns

and what their goal is

Redirection of expected functionality that persists beyond one or more interactions.

Making a process more difficult than it needs to be, with the intent of dissuading certain action(s).

Attempting to hide, disguise, or delay the divulging of information that is relevant to the user.

Manipulation of the user interface that privileges certain actions over others.

Requiring the user to perform a certain action to access (or continue to access) certain functionality.

- UXP2 Lab [The dark side of UX Design]

ethicality

HOW DO COMPANIES ARGUE THE VALUE OF DARK PATTERNS?

DETOUR act

Mark Warner

Deb Fischer

Democratic senator for Virgninia

Republican senator for Nebraska

April 9th 2019

Deceptive Experiences To Online Users Reduction

So what

can you do?

can you do?

So what

know more?

want to

INSPIRATION

SOURCES OF

Darkpatterns.org

Video by Nerdwriter

UXP2 Lab

QUESTIONS

time for