Music magazines institutions research:

Bauer & Future.

Bauer

Who are they?

Bauer Verlagsgruppe is a large European- based media group. It's a collective of multiple companies, but it known mainly for the divisions: Magazines & Radio. 

Company History:

This company dates back to 1953 -when they launched 'Angling Times' which is still iconic today.

Since then, they've been managed by 5 generations of Bauer.

Publications: 

Here are some examples of their most well known publishings:

Gratzia

FHM

Kerrang

Closer

FHM magazine

FHM is a men's lifestyle magazine that's published monthly & have been since 1985 (though under a different name). 

It's well known for its article such as "100 sexiest women in the world"

In the 90's FHM dominated the male market & then began to expand internationally, it is now published in 27 countries.

However, they recently announced that they will be suspending publication. 

Q magazine

Q (originally named 'Cue' as in "cue the record") is a UK brand that was first published in 1986 -& at this time was unique for their quality of printing.

This monthly subscription also believed that they would stand out well as there wasn't really a magazine for the older generation, so their target audience of multi-gendered mid 20 year olds and above.

Q isn't really genre specific so caters to a mass audience of all music lovers.

Future

Who are they?

They're the 6th largest media corporation in the UK & was founded in 1985.

This company also owns the US company 'Future US'.

They're wide-spreadly known as the official company to publish magazines for the major games consoles.

Company history:

They won the Association of Online Publishers award (OPA)  'Consumer Digital Publisher of the Year' three years in a row in 2010.

Publications:

Future plc publish over 30 magazines in various fields such as: photography, films, video games & sport.

i.e ​Future Music

Nintendo

Playstation

XBOX

Total Guitar magazine 

Total Guitar seems to be aimed at a mature audience as it would appeal to them - there isn't any gossip, everything is laid out quite neatly.

The use of the two focal colours -pink & blue- indicate that their target audience is both men and women guitar music fans.

The central image & graphic image both show people holding guitars which would interest a market of musicians/ people who listen to guitarists.

Rhythm magazine 

Rhythm is the leading UK magazine for drummers & percussionists & has been published globally since 1985.

They put out 13 magazines a year with helpful tips/ tutorials/ videos (on a disc that comes with the magazine) for musicians as well as the hottest topics concerning drummers/ percussionist fans.