Intro to Trevor

Who I am professionally

I've been hired for many things

Business Strategy, Marketing Strategy, Web Development, 
App Development, Graphic Design, UI/UX Design, Sales Coaching, Sales Management, SEO, Cinematography, 
Photography, Video Editing, Tech Support

Who I am otherwise

I love travel

I read a lot of behavioral psychology

I'm a Dad

What I've Done

Founded Voonder

• Guidance focused computer support
• At peak we had 6 techs
• Designed to pay well and have plenty of free time.

Founded BoomVenture

• Branding, Web Development, Marketing Strategy
• Worked with lots of small businesses
• Mini-incubator small business accelerator

Founded Boom Visibility

• BoomVenture Spin-off
• Specialized in SEO for small business
• Sold to partner

Sandler Training Coach

• Lead Class and Workshops
• 1-on-1 Coaching

Co-Founded RentShare

• Took through top-10 accelerator
• Moved millions of dollars in rent
• Raised $350,000 seed
• Sold end of 2014 (for real money)

What I'm Doing

Consulting

• Optofluidics (marketing)

• RentShare (business dev)

Advising

• VDOMKR

• PlayBookU

• handful of other startups

Volunteering

• CodedByKids

  • Advisor
  • Instructor

• TechGirlz

  • Instructor

salesbox

why salesbox?

Lessons Learned from RS

• Startup are hard, do something that you have lots of motivation for (not just building a successful business)
• Think about who you will be meeting down this path.  Are those people you are excited to know?
• Have a real, simple, business model
• Solve real problems for real people

salesbox

A CRM Supercharged with

Behavioral Psychology

We want to make people who sell happier, while we make them better

salesbox

• Make salient your weekly sales progress
• Re-frame unrewarding business development behaviors to be fun
• Create intrinsic motivation for positive (but mundane) sales behaviors

it's a little like fitbit

Fitbit makes you intrinsicly motivated to walk

Walk More

Improve General Health

Improve Quality of Life

Extrinsic 

motivation for doing

What you know you need to do

The problem is walking is unrewarding. You see no sign of progress for weeks or months, and even then, quality of life is very hard to quantify and appreciate.

We want to be healthy, and we know walking and exercise is the key to that.

So fitbit tracks your steps, and makes you care about arbitrary step goals.

It makes you want to walk just to get more steps... that's intrinsic motivation!

That's what we do with sales!

Instead of following up with a prospect because you need to make quota this year, we make it intrinsically rewarding  (as well as easy)

Where We Are

• Co-founder - ex-Microsoft developer
• Closed Beta
• Platform Built, now developing Nudge Engine
• Rapid Iteration
• Actively applying (and learning) thousands of pages of research

Building Consumer Cohorts

• Segment social media lists by interest (fitbit, nudge, Dan Pink)
• Filter by occupation keyword (sales, manager, entrepreneur, owner, startup)
• Test messaging to groups: blog articles, landing page, micro-sites

Example: Fitbit twitter followers most popular words

Love: 13%

Life: 11%
Lover: 9%
Time: 9%
 

Assembling Expert Team of

Advisors, Mentors & Wellwishers

• Dan Ariely
  • Leading Behavioral Psychologist and author of "Predictably Irrational"
• Barry Schwartz
  • Leading Psychologist and author of "The Paradox of Choice"
• Nir Eyal
  • Author of Hooked
• Reb Rebelle
  • Applied Positive Psychologist
• Adam Grant
  • Leading Organizational Psychologist and author of Give and Take

Problems / Challenges

Name

(need a new one)

Need a chart like this

Drum up more beta users

• Direct line of communication
• Will to use unfinished software
• But will use it for actual work