TYLER RICHARDS // CAHLAN SHARP
- FROM SEATTLE
- BYU GRAD
- MARRIED W/ 1 LITTLE GIRL
- A PASSION FOR ART, BUSINESS AND CODE WHICH STARTED IN ELEMENTARY ART CLASS
- FROM NEVADA
- SOFTWARE ENGINEER
- MARRIED W/ 4 KIDS
- A PASSION FOR TECHNOLOGY & EDUCATION
3.5 YEARS RUNNING
BOOTSTRAPPED
OVER 1000 GRADUATES
TOP CODING SCHOOL IN USA
ACQUIRED IN MAY 2016 FOR $20M
TYLER
STARTUP MARKETING
CAHLAN
AN ENTREPRENEUR IN TECH
WHAT IS THE KEY TO ANY BUSINESS?
WHAT IS THE KEY TO ANY BUSINESS?
ATTRACTING HUMANS!
(creating value)
ATTRACTING HUMANS 101
Startup Marketing = doing alot with little resources
SCALABLE / REPEATABLE / PREDICTABLE
-
Speak to customers & define messaging before you market
the mom test
my friend has this...
SOME RULES BEFORE YOU START
-
Speak to customers & define messaging before you market
-
Investigate & map channels / easiest - hardest
growth risk meter
do you have access to an email list?
do you have an influencer friend?
SOME RULES BEFORE YOU START
-
Speak to customers & define messaging before you market
-
Investigate & map channels easiest - hardest
-
Set S.M.A.R.T. goals
Specific
Measurable
Achievable
Relevant
Time-based
SOME RULES BEFORE YOU START
-
Speak to customers & define messaging before you market
-
Investigate & map channels easiest - hardest
-
Set S.M.A.R.T. goals
-
Read the basics for your channel(s) on growthhackers.com
SOME RULES BEFORE YOU START
-
Speak to customers & define messaging before you market
-
Investigate & map channels easiest - hardest
-
Set S.M.A.R.T. goals
-
Read the basics for your channel(s) on growthhackers.com
-
Don’t sweat the small things
dont worry about buttons
clicks or application design
just create a landing page and get signups
get traffic first
SOME RULES BEFORE YOU START
-
Speak to customers & define messaging before you market
-
Investigate & map channels easiest - hardest
-
Set S.M.A.R.T. goals
-
Read the basics for your channel(s) on growthhackers.com
-
Don’t sweat the small things
-
Be a mixture of a mad man & a math man
SOME RULES BEFORE YOU START
-
Speak to customers & define messaging before you market
-
Investigate & map channels easiest - hardest
-
Set S.M.A.R.T. goals
-
Read the basics for your channel(s) on growthhackers.com
-
Don’t sweat the small things
-
Be a mixture of a mad man & a math man
-
Pour more resources into the one(s) that work
Look at the few channels you have running right now and use the few resources you have on whats working currently!!
SOME RULES BEFORE YOU START
-
Speak to customers & define messaging before you market
-
Investigate & map channels easiest - hardest
-
Set S.M.A.R.T. goals
-
Read the basics for your channel(s) on growthhackers.com
-
Don’t sweat the small things
-
Be a mixture of mad men & math men
-
Pour more resources into the one(s) that work
-
RINSE AND REPEAT
Then do it again. Because you probably missed something.
SOME RULES BEFORE YOU START
SOME TOOLS
Clarity.fm
startup advice from world class experts
SOME TOOLS
emailhunter.co
find anyones email address in seconds
SOME TOOLS
mandrill.com
auto email drip campaigns
SOME TOOLS
austenallred.com/book/
learn how to growth hackily use social media
SOME TOOLS
charlieapp.com
combs through a bunch of online profiles and data to give you a 1-page on any person in the world.
SOME TOOLS
welcome to the internet
a facebook page that shares the most viral content that you can manipulate (photos / cartoons / memes)
SOME TOOLS
snip.ly
smart links for sharing
SOME TOOLS
messagesumo.com
get linkedin contact information while you sleep :)
SOME TOOLS
hootsuite.com
automatic social posting
SOME TOOLS
adroll.com
easy and concierge ad retargeting
SOME TOOLS
tweepi
it will get you twitter followers
SOME TOOLS
boomerang
send emails later
SOME TOOLS
similarweb.com
spy on all of your competitors
YOU NEED TO KEEP EVOLVING
STARTUP VS. LATER STAGE
TYLER
STARTUP MARKETING
CAHLAN
AN ENTREPRENEUR IN TECH
5 TIPS ON GETTING STARTED
AS A TECH ENTREPRENEUR
LEARN A NEW LANGUAGE
HTML/CSS
JAVASCRIPT
PYTHON or PHP or RUBY or ETC
BUILD THE RIGHT TEAM
BRAINS
TALENT
EXPERIENCE
PRODUCT TECHNOLOGY NEED
LEARN TO WALK BEFORE YOU RUN
TOO MUCH TOO FAST
SOLVE THE RIGHT PROBLEMS
BUILD FOR GROWTH
GROWTH HACKING
MELTING SERVERS
ONE PIECE AT A TIME
TALENT TALENT TALENT
CULTURE AS DNA
ONBOARDING
DEVELOPING
RETAINING
ANY QUESTIONS?
Texas A&M
By Tyler Richards
