Target Audience
A target audience is a particular group at which a product such as a film or advertisement is aimed at.
Secondary Audience
A secondary audience is simply the second most important consumer segment you'd like to target.
Demographics and Pyschographics
Demographics is the statistical data relating to the population and particular groups within it.
Psychographics is the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
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By twbsgroup6
