Increased Reach

More posts are getting into the NewsFeed! Now we need higher conversions

Top Posts

Made it Into NewsFeed

Click-through rate >1K

Weakest Conversion

Made it Into NewsFeed

Low Click Through <5%

Weakest Conversion

• Vague Caption, Weak Photo,
  • Remove ALL Meta Data Include a question
  • Include a call-to-action
  • TEST Removing headline from post and meta data

Lowest

Reach

Did not make it into the NewsFeed