Reach Report

• -37% Post Reach decrease 

• -36.5% Page Reach increase

​  (4/22-4/29 compared to 4/14-4/21)

Traffic Report

Top Posts (By Reach)

Key Insights

• Opinionated copy
• Images were leading without misleading
• Consistently reaching above 20k reach for 3 weeks 
• Capitalizing on breaking news
• Creating news using social and clever positioning

Top Posts (On Site Sharing)

Key Insights

• Unique story angle
• Opinionated headline and lead copy
• Posted early

Weakest Posts (By Reach)

Key Insights

• Music is not our strongest beat
• Armenian genocide: Copy too long, photo post
• Reach increasing on these weak posts overall

Top Posts (By Traffic)

• Bruce Jenner: 5,957 sessions
• Selena Gomez: 2,941 sessions
• Miley Cyrus: 2,940 sessions

Weakest Posts (By Traffic)

• Kim and Kanye: 19 sessions
• Demi Lovato: 30 sessions
• Kendall Jenner: 47 sessions