Reach Report

  • 48.3% Post Reach increase 

  • 28.5% Page Reach increase

​              (4/1-4/16 compared to 3/15-3/31)

Traffic Report

Top Posts (By Reach)

Key Insights

  • Covered unique angles to trending stories
  • Short, tight copy + compelling images
  • Use of vernacular voice in all copy elements (Hed, Dek, Facebook copy
  • Comments, shares > Likes

Top Posts (By Reach)

Key Insights

  • Covered unique angles to trending stories
  • Short, tight copy + compelling images
  • Use of vernacular voice in all copy elements (Hed, Dek, Facebook copy
  • Comments, shares > Likes

Weakest Posts (By Reach)

Key Insights

  • Stories were not that interesting on their own
  • Not our core celebrities
  • Copy was slightly more conceptual

Top Posts (By Traffic)

  • Kardashians in Armenia: 38,916 sessions
  • Emma Stone and Andrew Garfield: 30,850 sessions
  • Kylie Jenner and Amber Rose: 3,980

Weakest Posts (By Traffic)

  • Taylor Swift: 116 sessions
  • KUTK Recap: 116 sessions
  • Amber Rose video: 113 sessions

 

Hollyscoop Content Analysis 4/16/15

By valeywood

Hollyscoop Content Analysis 4/16/15

  • 352