Reach Report

• -36.9% Post Reach decrease 

• -36.1% Page Reach increase

​              (4/16-4/22 compared to 4/8-4/16)

Traffic Report

Top Posts (By Reach)

Key Insights

• Tagging the talent was a win here
• Images were clear and copy was tight
• Consistent reach for top posts in the 20k range. 
• Capitalizing on breaking news
• Creating news using social and clever positioning

Top Posts (By Reach)

Key Insights

• Positioning that we have little-known information was a win
• Reach climbed very quickly
• Not a story/angle everyone was reporting

Weakest Posts (By Reach)

Key Insights

• Photos for engagement are not reach builders anymore
• Bella Hadid doesn't have the appeal her sister does
• Would have been ideal to post the Alessandra Ambrosio video direct on Facebook

Top Posts (By Traffic)

• Emma Stone and Andrew Garfield: 6,827 sessions
• Selena Gomez: 2,293 sessions
• Kylie Jenner: 1,894 sessions

Weakest Posts (By Traffic)

• Bella Hadid: 9 sessions
• Alessandra Ambrosio: 28 sessions
• Shay Mitchell: 37 sessions