SEO Standards

Internal Linking

Best Practices

• Add links that help the user
• Link to tag pages to build authority

Best Practices

• Add relates stories that help the user
• Include 4 internal links to build credibility 
• Create ways to cross-promote Shandy Media sites

Kendall Jenner tag page vs. article about being mobbed

Supermodel - Link to stories about runway shows 

Headlines

Headlines that model search

Headlines should announce news succinctly

Headlines should tell the story quickly

• Google crawls pages left to right for indexing

Most important information far forward in the headline

Google crawls pages left to right for indexing

Headlines - Tell the story in 5 words 

Google crawls pages left to right for indexing

SEO Guidelines

• Internal Linking/External Linking (4/1 Mimimum)
• Headlines: Brief, to the point, succinct 
• Word Count: 250
• Photo Renaming: Separate words for engines to index
• Link to relevant galleries