Hollyscoop Content Analysis 

Best Practices in Headline Writing 

Headlines

Headlines should make the reader click  

Hollyscoop

Celebuzz

Headlines should not give away the story

Hollyscoop

Perez Hilton

Only mention the source (platform) in the article & do not give away the story

Create a sense of urgency in the headlines  (First look INSIDE Book) 

Clearly explain the story

Strongest Headlines of the past week

Summary

• Clearly explain the story 
• Please only write headlines that will make the reader click
• Avoid telling too much of the story in the headline
• Only mention the source in the article 
• Create a sense of urgency and get the reader excited to read