Redefining the core experience

What is a core experience?

People want to read the news

Give them the news

Who wants a core experience?

People you expect

People you don't expect

What's our core experience like?

• Single column
• Terrible quality lead image
• Looks stripped-back and "light"

...but...

• 1.3MB total downloaded            
• 35KB is the base page
• 450ms first paint
• 1000ms load time

It's not good enough

• Responsive slice-based layout
• High quality, responsive lead image
• Ability to load other images
• 60KB total downloaded
• 7KB is the base page
• 100ms first paint
• 450ms load time

Give users the ability to enhance their own pages