Wojciech Odrobina - Innovation in Architecture

Wojciech Oprobian tells us about the different ways we can innovate in architecture and not only think about sustainability and construction systems.

THE ENVIRONMENT, CHANGE AND INNOVATION IN ARCHITECTURE

In this article about change, we talk about several ways to deal with it. Fundamentally, of the denial of change, adaptation to it and anticipation.

As we saw, denial is unsustainable. The environment will change, and refusing to see it will only lead us to stay out of reality.

Adaptation would be the minimum measure to take since, at least theoretically, it would help us to survive.

Obviously, anticipation will give us advantages. This is where innovation comes in. If we have this attitude of innovating, we will be anticipating change or even provoking it ourselves.

When we were talking about the Apple example, we saw a very clear sample. A company capable of innovating to the extreme of changing the market in which it operates.

Lately, it seems that others are ahead of them in innovation, and that is noticeable in their results. And in the medium term, if they don't get back on track, it will be more noticeable.

Regarding competitiveness, when we talked about a value proposition and strategy and positioning, we saw that this differential value that we could offer, that advantage, had to be made to be sustainable in some way, to last.

The best way to achieve this is to take care of innovation in our daily operations.

The fact that we are more or less comfortable, functioning, positioned and with a stable model cannot make us fall into the temptation to lie down placidly to see how the environment evolves.

When we realize it, we will be out of the game. We better be prepared.

Nor is it about desperately rushing to turn what we do, it is rather a sustained daily work.