Vitaliy Sobur

Ukrainian

Solution Engineer

R&D Engineer

12 people | 5 nationalities | 6 countries | virtual

SET RIGHT GOALS

UNDERSTAND

THE END GOAL

EVERYONE SHOULD CARE

SET RIGHT GOALS

UNDERSTAND

THE END GOAL

EVERYONE CARES

Common problems

in Digital Optimisation Services

• Poor / No Optimisation Strategy
• Push vs Pull
• Cost vs Investment
• Feature Driven vs Outcome Driven

Impact Mapping

https://www.impactmapping.org/

Delivering business goals, not just software features

WHAT IS IMPACT MAP?

WHY? - THE GOAL

• Why are we doing this?
• What is the SMART Goal to achieve
• Why that thing would be useful?

WHAT IS IMPACT MAP?

WHO? - THE ACTORS

• Whose behaviour we need to change?
• Who will be impacted by it?

WHAT IS IMPACT MAP?

HOW? - THE IMPACT

• How should our actors’ behaviour change?
• How they can help us achieve our Goal?

WHAT IS IMPACT MAP?

WHERE? - INTERACTION W/ACTORS

• Where on site/off site can we deliver the impact?
• Where are the opportunities to interact with the actors?

WHAT IS IMPACT MAP?

WHAT? - THE DELIVERABLES

• What can we do, as delivery team, to support required impact?
• These are deliverables, optimisation/marketing campaigns.

Strategic Planning

• Better communication of assumptions
• Helping team align their activities with overall business
• Better roadmap decisions
• Put deliverable in the context of impact they are supposed to achieve
• Shared big picture view for tech and business people
• Team-building method
• Less bureaucratic

Reduce Waste!

• Wrong solutions
• Pet features
• Scope creep
• Over-engineering

Defining Quality

• Everyone shares the same understanding of the quality
• Deliverables that support impact
• Testing becomes to prove how deliverables support desired actor behaviour, instead of comparing software features to their technical expectations

Roadmap Management

• Measure the impact to overall objective
• Re-evaluation of the strategy
• Better decisions on what next (continue on the same part of the map or move to another one)

REMEMBER!

• People know WHY they are doing their work
• Company focus on the user impacts rather than features
• Teams decide what to do next based on the results of their previous work
• Everyone cares!