Web & Data System Optimization

System Interoperability

Zac Vineyard

Mission Statement

Web Server

System improvements at the server level, including software and operating system updates.

Creates the foundation for future system interoperability.

Web Data

www.nnu.edu is central to the success of web marketing. In the near future, data intake will reach critical mass.

Needs interoperability to avoid future costs.

Objectives

• Achieve system interoperability between www.nnu.edu and other major technology platforms at Northwest Nazarene University.
• Work closely with IT to resolve related data management problems.
• Optimize lead generation systems to support larger strategic goals of the University.
• Maximize web marketing returns and the value of the online experience for customers.

Server
Data
Convergence

Web System Status & Problems

• 3 major platforms, 3 different environments
• Rampant content organizational issues
• API layer is missing
• UX without a strategy

PyroCMS

Jan. 1 - Dec. 31, 2014

Strategy

Low costs, API powered technology, and thriving team-work with IT.

Tactics

Ubuntu, first API endpoint, and Laravel / PyroCMS 3.0

Operations

Finish transition from Typo3, Upgrade to PHP 5.4 and Apache 2.4, and  IT relations.

Server
Data
Convergence

The Gap

2014-15

1,450 web leads

15,800 pieces of core data

2020

8,700 web leads (6x)

94,800 pieces of core data

UX Improvements

• Use the web to help convert leads into customers.
• Customer experience needs to improve.
• 40% of HS students entering college said they'd use their phone to apply.

1 out of 8

Strategy

Robust UX testing program, mobile-readiness across all platforms.

Tactics

Start quarterly UX testing session and A/B testing lead generation pages.

Operations

Use CX data to calculate ROI of web marketing efforts. Setup A/B testing methods.

Server
Data
Convergence

Web Data

Volume

↑

Web Systems

Demand

↑

Thank You