Writing for the Web

Examples

• Writing with SEO in mind (blog or otherwise)
• Informational writing and design
• Multi-device friendly content

SEO

• Old school methods
• What's changed?
  • Location awareness
  • Metadata meh
  • Content themes and authority
• Schema data

What about blogs?

"Blogging isn't about publishing as much as you can. It's about publishing as smart as you can."

John Marrow

What about content?

"High-quality web content that's useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online."

 Kristina Halvorson

Content & Design

• Content and web design co-exist
• Bad content rarely fits with bad design
• Let's talk about boundaries

What about ads?

"High-quality web content that's useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online."

 Kristina Halvorson

iWorld Interwebz

Respecting multiple device formats is now essential for content strategy success online.

Next Time...

• Methods and ideas for web writing
• What is a CMS?
• Let's do some writing.

So, what is good
web content?