The Everyman:
How Trivago is Breaking the Mold with a beltless man on a bender

 

By: The Professor

the COMMERCIAL

ANATOMY OF THE TRIVAGO GUY

it's not just me

selling the trivago guy

According to YouGov BrandIndex, which tracks consumer perception through online polls, Trivago has now reached ad awareness parity with Priceline. Trivago has pushed past Travelocity, TripAdvisor, Orbitz, and even its parent Expedia, in terms of ad awareness.

STUMBLED UPON GOLD OR CLEVER MARKETING?

 

  • German vs American perception 
  • Product of social media and commenting platforms
  • ACTUAL smart marketing: Trivago held a makeover contest. Fans submitted new outfit suggestions #trivagoguy

 

el fin

"chreevago"

Trivago

By Alexander J

Trivago

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