#litaforum

 

 

Share and Share Alike 

Applying Social Media Optimization (SMO) to   Enhance Web Content and Connect with Users  

 

 

Doralyn Rossmann

@doralyn


Scott W. H. Young
@hei_scott

Social Sharing

Why?

MSU Social Media Survey

How does your library site fit in the social media landscape right now? 

— Darlene Fitcher, U of Saskatchewan Librarian

(2007)

Social Connectedness

Cornerstones of Discoverability

Search

SEO

+  Social

+  SMO

SMO

Social Media Optimization

=

Engineering Shareabilty 

Social Sharing

How?

How

not to share

Principles of Shareability

Create Shareable Content

Make Sharing Easy

Reward Engagement

Proactively Share 

Encourage Reuse

Create shareable content

Digital Collections

Blog posts

IR Content

Email Newsletters

Videos

Staff Directory Pages

Make sharing easy

Twitter Cards

Facebook Open Graph Tags

Share Buttons

Share Counts

Hashtags

(and get your metadata right!)

Reward engagement

Proactively share content

Encourage Reuse

SMO Results and Analytics Tools

Facebook Traffic 

Twitter Traffic

+ 550 %

+ 84 % 

How

to share

To remain abreast of the fluid landscape, social media initiatives  . . . must be adaptable, nimble, and responsive. 

— Griffin, 2013

Listen to your community

Learn from your community

Engage with your community

Web Resources

 

Share and Share Alike

 

Thanks!

 

 

 

https://slides.com/doralyn/share-and-share-alike

Doralyn Rossmann

@doralyn


Scott W. H. Young
@hei_scott

Share & Share Alike: Applying Social Media Optimization (SMO) to Enhance Web Content and Connect with Users

By Doralyn Rossmann

Share & Share Alike: Applying Social Media Optimization (SMO) to Enhance Web Content and Connect with Users

LITA Forum presentation, November 2014

  • 2,080
Loading comments...

More from Doralyn Rossmann