Stage 1

Marketing

25 Slides

Marketing

Meet the Team

Who We Are

Our Customers

Our Logo

Typography

Customer Touch-points

Orlagh Bibby

Keylite Roof Windows

Marketing Manager

Adam Curry

Keylite Roof Windows

Web Developer

Alanna Kelly

Keylite Roof Windows

Marketing Coordinator

Samantha Brown

Keylite Roof Windows

Marketing Coordinator

Who we are

Keylite have built a reputation by inventing innovative solutions to aid the installer and provide the end user with quality roof windows to benefit them for years.

The Keylite roof window is now the preferred choice of many leading builders & installers.

We’re Progressive

We see ourselves as the challenger brand in the market, we’ve made bold moves in innovation and business which has established our position in the market.

We Innovate

We are constantly improving and developing new ways to keep our products at the cutting edge of today’s building technology and regulations.

We Work Harder

We love our customers so we make every effort we can to keep them, going ‘through the wall’ to provide great service and value.

We Relate

Our unique relationship with our customers means we are in a great position to provide them with a service tailored to them.

We Are Proud

We believe we have the best roof window on the market and we get excited to tell that to our customers.

Our Customers

For the most part, our customers are immersed in the building trade, industry savvy and knowledgeable about construction products.

Our aim is to use our innovations to position the brand as a premium product with major advantages.

Our Logo

Our brand logo is effective and strong, with memorable colours and shapes. We must utilise it to its full potential at all times.

Please contact the marketing department when using the Keylite logo in any circumstance for signage, liveries, posters etc to ensure it is being used in a brand compliant way. The following slides will give some examples of 'dos' and 'don'ts' where the logo is concerned.

Our Colours

Print

Process CYMK

C100 M44 Y0 K0

Digital

RGB

R0 G121 B194

Online

HTML

#0079c2

Print

Process CYMK

C0 M95 Y100 K0

Digital

RGB

R238 G50 B36

Online

HTML

#ee3224

Our Colours

Wherever possible, the Keylite logo should be used in full colour, adhering to the correct tones for the most consistent and effective image.

Full Colour Logo

Mono Logo

Logo Spacing

The exclusion zone must also be maintained when placing text or other graphics near to it.

This zone should be equal to the height of the last ‘e’ in ‘Keylite’ as shown.

This area of separation is a minimum & should be increased wherever possible.

Variations

At times ‘’Roof Windows’’ & ‘’Blinds’’ may be used below the Keylite logo. In this instance, only logos supplied by the Keylite marketing department may be used.

Scale

There are no predetermined sizes for the Keylite logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility.

Minimum Size

Distorted

Usage

The logo should never be manipulated, stretched, distorted or cropped.

Amended

The relationship between the lettering and shape should never be changed

Colour

The logo should never be placed on a colour similar to one of the brand colours.

Imagery

Take care when placing the logo over an image it should never obscure the focus of the logo.

Logo Colour

The logo brand colours should not be switched in position. The supplied logos should be used at all times.

Visual Effects

The logo should never have drop shadows or other visual effects added.

Typography

The logo typography should never be altered or replaced. The supplied logos should be used at all times.

Altered

The supplied logo should not be altered in any way.

Typography

Frutiger is the font family to be used for all printed Keylite material. It is important to use frutiger to maintain the consistency of the brand.

When Frutiger is not available for use please substitute the font with Arial.

Frutiger

Customer Touch-Points

This diagram demonstrates the various customer touch-points available to Keylite.

Correct Use

Here are some examples of how to use the Keylite logo on different types of printed communication.

When possible, place the logo at the top left of the page on a clear coloured background to maximise impact.

Web

All web pages to adhere to guidelines and be agreed with Keylite marketing department before going live.

Social Content

All social media to adhere to guidelines and be agreed with Keylite marketing department before going live.

This includes social media imagery, use of branding and promotions.

Please send regular content to the marketing department for use on social media -
samantha.brown@keylite.co.uk

Demo Day

All materials to be agreed with marketing and any customised flyers to be ordered and produced by the marketing department in advance.

CPD

All templates can be supplied by marketing. Whether a presentation is being delivered internally or externally we must ensure our branding is strong and consistent.

Video

All video content to use the font Frutiger and have a clean use of captions on a clear backdrops.

Uniform

The Keylite logo must always be prominent on all clothing and used correctly, displaying all letters and shape of the logo accurately.

Vehicle Livery

All vehicle graphics to have clear and simple branding. Marketing department must be consulted to confirm all livery.

Quiz

Please continue to the quiz below