Selling Online

eCommerce for Small Business

Aussie E-Commerce

Massive year-on-year growth since 2019, spurred by covid.

Plenty of shoppers totally new to e-commerce.

Aussies are shopping around more online than previously.

Covid was easier for businesses who invested in e-commerce.

A Snapshot of 2020 / 2021

E-Commerce in Australia is Growing

31.8% YOY GROWTH

Online shopping growth in Australia for the 12 months to 30 June 2021.

9.1 million​ HOUSEHOLDS

Households shopped online between 1 July 2020 and 30 June 2021.

NSW

VIC

QLD

UP 48.9%

30%

18.1%

31.6%

47% YOY GROWTH

Online purchases of pet products, baby products, homewares and appliances in FY21.

Aussie E-Commerce Customers in 20/21

Of the nine million households that bought online in 2020, 1.36 million made an online purchase for the first time.

14.6% MORE HOUSEHOLDS

More household shopping online
comparing 2019/20.

Regular shoppers began shopping more frequently, and from a wider cross-section of retailers.

83% HOUSEHOLDS SHOPPED

83% of Australian households made an online purchase during 2020.

25% SUSTAINABILITY-SAVVY

One in four online shoppers selected a brand due to ethics and sustainability practices.

How can a small business compete outside of pricing?

E-Commerce Platforms

Finding The Best Fit 

Available Payment Providers (Recurring Billing?).

Integrations with Accounting / Inventory Systems.

Marketing & Communication Tools.

Ease-of-use vs. customization.

Postage & Shipping.

Security, Back-ups, Updates.

Industry Specific Platforms.

Common Platforms?

Can you DIY a WordPress store? Is maintenance needed

How do I drive traffic to my online store?

Does e-mail / SMS marketing still work?

Or are you just annoying your customers?

How do I take credit card payment securely?

How do I ship products?

Additional Reading

Australia Post

Inside Australian Online Shopping
- eCommerce Industry Report 2021.

Deloitte

Australia’s eCommerce revolution: how it saved businesses in COVID-19 and future strategies to thrive.

Selling Online: eCommerce for Small Business

By Alex Cumberland

Selling Online: eCommerce for Small Business

How to improve your website user experience.

  • 12