Selling Online
eCommerce for Small Business
Aussie E-Commerce
Massive year-on-year growth since 2019, spurred by covid.
Plenty of shoppers totally new to e-commerce.
Aussies are shopping around more online than previously.
Covid was easier for businesses who invested in e-commerce.
A Snapshot of 2020 / 2021
E-Commerce in Australia is Growing
31.8% YOY GROWTH
Online shopping growth in Australia for the 12 months to 30 June 2021.
9.1 million HOUSEHOLDS
Households shopped online between 1 July 2020 and 30 June 2021.
NSW
VIC
QLD
UP 48.9%
30%
18.1%
31.6%
47% YOY GROWTH
Online purchases of pet products, baby products, homewares and appliances in FY21.
Aussie E-Commerce Customers in 20/21
Of the nine million households that bought online in 2020, 1.36 million made an online purchase for the first time.
14.6% MORE HOUSEHOLDS
More household shopping online
comparing 2019/20.
Regular shoppers began shopping more frequently, and from a wider cross-section of retailers.
83% HOUSEHOLDS SHOPPED
83% of Australian households made an online purchase during 2020.
25% SUSTAINABILITY-SAVVY
One in four online shoppers selected a brand due to ethics and sustainability practices.
How can a small business compete outside of pricing?
E-Commerce Platforms
Finding The Best Fit
Available Payment Providers (Recurring Billing?).
Integrations with Accounting / Inventory Systems.
Marketing & Communication Tools.
Ease-of-use vs. customization.
Postage & Shipping.
Security, Back-ups, Updates.
Industry Specific Platforms.
Common Platforms?
Can you DIY a WordPress store? Is maintenance needed
How do I drive traffic to my online store?
Does e-mail / SMS marketing still work?
Or are you just annoying your customers?
How do I take credit card payment securely?
How do I ship products?
Additional Reading
Australia Post
Inside Australian Online Shopping
- eCommerce Industry Report 2021.
Deloitte
Australia’s eCommerce revolution: how it saved businesses in COVID-19 and future strategies to thrive.
Selling Online: eCommerce for Small Business
By Alex Cumberland
Selling Online: eCommerce for Small Business
How to improve your website user experience.
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