Behavioral Economics
Alistair Wilson
research methods
Spring 2025
Standard Model
\[\max_c\mathbb{E}\sum_{t=0}^T\delta^{t}u(c_{t}) \]subject to budget constraints
Behavioral models
Potentially one or more of:
- Imperfectly maximized
- Regions of concavity and convexity
- Non-Bayesian
- Present biased
- Loss-aversion
- Other-regardingness
- Knows objective
- \(u(\cdot)\) concave
- \(\mathbb{E}\) from Bayes rule
- Exponential discounting
- \(c\) in levels not relative
- Only own outcome
Standard Approach:
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Derive predictions for how individuals respond to price and income changes
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Predictions may be ambiguous as they depend on the precise nature of preference
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The functional form for utility, or quantitative values of preference parameters, are allowed to take on whatever values help fit the data.
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The model does impose many restrictions on behavior, due to assumptions about rationality, concavity, rational updating of beliefs, etc...
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It is still quite vague, though, because preferences are a black box and act as a degree of freedom.
Behavioral approach
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Directly measure standard forms of preferences (e.g., degree of concavity of utility), beliefs.
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Once preference variation is observed, this becomes a valuable new source of predictions.
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Preference measures can rank people, but also allow quantitative calibration of parameters, or functional form restrictions.
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Measure and formalize non-standard forms of preferences, non-Bayesian belief formation
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e.g., allow for altruism, self-control problems, bounded rationality in optimizing, reference dependent utility
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One way to organize topics in behavioral economics is according to which piece of the standard model is being modified, i.e., optimization, expectations, preferences, et.. (see Rabin, 2002)
Experimental Economics
- Defined by a methodology; includes both lab and field
- By randomly varying \(X\) if we observe \(Y\) the regression \[Y=\beta_0+\beta_1 X + \epsilon\] is well specified if \(X\perp u\), and can illustrate a causal effect of \(X\) on \(Y\)
- Advantages are clear identification of causation
- Disadvantages are in understanding the scope of the effect
- Why experimental methods often pair well with theory
- Provides a type of evidence that other methods cannot
- Need a strong argument why it is better than using observational data
- Generate new ideas, or new ways of thinking about things
- The quantitative results normally taken with a grain of salt
- Want to show qualitative connections
- Though some do estimate structural parameters using the lab
- Qualitative insights can be very revealing
- For example show that in some settings people consistently update beliefs in the opposite direction of Bayes rule
- Support one model over an other, qualitatively, in a controlled setting
- Suggests new models of decision making, and new things to look for in observational data.
Good Lab Experiments
Example lab experiment
- The experiment gives people the option to vote about giving money to different causes, at a financial cost
- Measures strength of preferences, tests whether people with stronger preferences are more likely to pay the costs of voting
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Paper proposes a model in which people with stronger preferences about a political issue are more likely to turn out to vote
- Because they are willing to incur the cost of going to the polls
- The model implies that policies which make voting more difficult, will lead to only people with extreme preferences voting, and greater political polarization
Example lab experiment
Uninteresting lab experiments
A type of uninteresting lab experiment:
- You give people some relatively simple financial incentives corresponding to a model
- You test whether they adhere to the predictions of equilibrium in the model
- Either they match the predictions, in which case referees see that subjects like money, respond to incentives, can add and subtract
- Or they don't match the predictions, in which case referees argue that subjects didn't put that much effort into understanding the rules and incentives
Uninteresting lab experiments
- You need to have an ex ante hunch that people will deviate from the model due to some interesting mechanism, like non-standard preferences, or some systematic bias in reasoning
- Or claim that incentives are relatively complex (in a realistic way) and it is not obvious that people will respond to incentives (e.g., strategies in dynamic games).
Example lab experiment
- Subject knows there are two possible states, Heads or Tails, which correspond to different urn compositions
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There are two stages to the experiment, get paid on green ball
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They get a draw from the left urn in the first stage
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They get to choose which urn to draw from in the second stage
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Heads
Tails
Left Urn
Right Urn
Example lab experiment
- Bayes rule says:
- stay left in stage 2 if they get a red in stage 1
- switch to right in stage 2, if they get a green in stage 1.
- Instead, many people stick with left, if they got a green ball from left in the first stage.
- Suggests "reinforcement learning" rather than Bayesian updating
Left Urn
Right Urn
Heads
Tails
- One should not just do a field experiment because the chance to randomize something comes up
- There was a time when doing something in the field was enough to get a shot at a good publication; nowadays expectations are much higher
- The outcome variable being studied should be important
- If one intervention has a bigger impact than another, ideally we should be able to tell why (mechanism)
- The randomization needs to be properly done, Hawthorn effects need to be considered
- Field experiments are very time consuming, there is a high risk of implementation failure, null results are common
- You should only do a field experiment if the high risk is offset by a potentially very high gain.
Field Experiments
Experimental Faculty
Lise Vesterlund




David Huffman
Stephanie Wang
Alistair Wilson

Colin Sullivan
David Huffman

Example research topics:
- Overconfidence and biased memory
- Complexity and workplace incentives
Colin Sullivan

Example research topics:
- Discrimination in labor markets
- Market design: organ donation
Lise Vesterlund

Example research topics:
- Gender differences in labor market outcomes
- Charitable giving
Stephanie Wang

Example research topics:
- Measurement of beliefs, nature of human belief updating
- Psychology of poverty
Alistair Wilson

Example research topics:
- Assessing behavior in market design
- Equilibrium selection in repeated games


- Our department has a state of the art lab for economics experiments, the Pittsburgh Experimental Economics Lab (PEEL)
- Requires training and IRB permission to run studies there
- The department also hosts the BEDI:
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Started by Lise Vesterlund
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Goal to encourage and facilitate behavioral research
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Particular focus on connecting researchers to practitioners (firms, public sector organizations)
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Funding: Experiments involve costs for incentives etc.
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Both the PEEL lab and BEDI have pots of money for graduate student experiments
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Students develop their ideas, and when approved by faculty, can get funding
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Jobs:
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There are academic job ads that specifically call for behavioral or experimental
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Many others, esp. applied micro, theory, where behavioral people can apply
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Considerations for grad students interested in behavioral/experimental
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Information Pooling in the Household (Priyoma Mustafi)
- Self-serving beliefs about others' effort and preferences for redistribution (Bea Sanhueza)
- Excuse-based procrastination (Marissa Lepper)
- Lasting effects of temporary affirmative action (Neeraja Gupta)
- Hidden cost of affirmative action (Mallory Avery)
- Optimal goal setting for procrastinators (Yiming Liu)
Example student research projects
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Improving understanding of morality
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Moral wiggle room, excuses
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Lying costs
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Image concerns
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Improving understanding of sophistication
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Are people aware of their own biases?
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Can people use one bias strategically to offset another?
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What is complexity?
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Attention and salience has been a big topic recently
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Using psychological factors to increase the power of incentives, or substitute for incentives (recognition, respect, etc.)
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Where do preference differences come from?
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How does culture impact economic behavior?
A few example topics
Research Methods
By Alistair Wilson
Research Methods
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