DIGITAL MEDIA
FOR STRATEGIC
COMMUNICATIONs
APRIL 23, 2016
BY DREW AMBROGI,
ADVANCEMENT PROJECT
bit.ly/GADigitalMedia
How can social media
benefit your chapters?
- Increased visibility
- Base building
- Spreading your message
- Online advocacy & digital campaigns
helpful
useful
informative
relevant
practical
actionable
timely
generous
credible
brief
entertaining
funny
Posts should provide value
What should you post?
- Updates about your chapter
- News stories about issues you cover
- Position statements
- Ask questions
- Victories and milestones
- Engaging photos and videos
- Calls to action, asks
Try to maintain a ratio of
80% valuable content
to 20% asks and requests
When should you post?
- Social media traffic tends to peak around 12pm and 6pm during the week.
- Traffic tends to be highest Thursday through Sunday.
Facebook: 3 times / week - 2 times / day
Twitter: 2-5 times / day (or more)
Dealing with Negative Feedback
- Use caution, be prepared for the possibility of negative feedback
- Don't engage with aggressive negative responses
- Trolls vs. Skeptics
- Let your supporters do the work
- Know when to block
Tips for success
on facebook and twitter
Follow Trending Topics
Create portals to social media from the outside world
- In your email signature
- At conferences, events
- On your business card
- On other social media profiles
CONNECT YOUR TWEETS
@ # [link]
RECIPROCATE and engage
visual content boosts engagement
What is the goal of our campaign?
Who makes up our target audience?
What tactics can we use to accomplish our goals?
- Website
How will we know if our campaign is successful?
GA NAACP Digital Training
By Andrew Ambrogi
