Content ITV PRO
This is Itvedant Content department
Topic Name
Subtopic Name
Use this slide if there is no Heading
Note - Create Content inside Red Layout
[Delete Red Outline After creating slide]
Learning Outcome(Slide2)
6
Basics of branding and messaging
5
Target audience and segmentation
4
Different marketing channels
3
Creating value for customers
2
Understanding customer needs
1
What marketing means ?
Choose cool, soft colors instead of vibrant colors
Max 6 Points for Summary & Min 4
Topic Name-Recall(Slide3)
Hook/Story/Analogy(Slide 4)
Transition from Analogy to Technical Concept(Slide 5)
Visual Customization as Visual Thinking
It provides responses to three inquiries:
Visual customization is about controlling perception
What should the user notice first
What should be secondary
What can remain in the background
Effective customization:
Poor customization:
Forces users to work harder to understand insights
Slows decision-making even when data is correct
Reduces cognitive load
Prevents misinterpretation
Minimizes visual fatigue
Readability and Visual Hierarchy
Readability depends on:
Font size
Spacing
Contrast
Visual hierarchy defines:
Primary insights (largest, boldest)
Supporting details
Background information
Steps to Improve Readability
Increase font size for key metrics
Reduce unnecessary text
Use contrast to separate foreground and background
Ensure consistent spacing between visuals
A well-designed visual guides the eye naturally, without instruction.
Data Colors – Beyond Aesthetics
Colors communicate meaning instantly
They should be:
Consistent
Purposeful
Limited in number
Advanced Use
Conditional formatting to highlight:
Threshold breaches
Performance categories
Outliers
Summary
5
Build strong branding
4
Use different marketing channels
3
Target the right audience
2
Create and communicate value
1
Understand customer needs
Choose cool, soft colors instead of vibrant colors
Max 5 Points for Summary & Min 2
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz-Answer
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Copy of OG Template
By Content ITV
