Wilderness
Music
magazine
Target Audience Profile
Gender: Male and female
Age: 16-22
Ethnicity: Not specific
Income: Average/Above average
Location: Global. Most European cities
Media: 'Underground' bands, DJs, independent movies
Brands: Apple, Herschel, Rag & Bone
Hobbies: Live music, design, trendy bars and cafes
![](https://s3.amazonaws.com/media-p.slid.es/uploads/devikamaharaj/images/804271/img_8081.jpg)
Inspiration & Genre Research
The inspiration for my magazine was from my genre research for indie rock. As my target audience likes things which are not mainstream I chose 'wilderness' which reflects the idea that the music featured is not
![](https://s3.amazonaws.com/media-p.slid.es/uploads/devikamaharaj/images/815991/hipster_moodboard.png)
wil·der·ness
an area essentially undisturbed by human activity together with its naturally developed life community
Masthead ideas
Final idea & reasons
The font I originally chose was 'Wilderness' in the Montserrat font. I chose this front because it was: easy to read, simple and easy to identify. Could change*
![](https://s3.amazonaws.com/media-p.slid.es/uploads/devikamaharaj/images/815930/fonts.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/devikamaharaj/images/815937/wilderness.png)
Design Choices
- Modern classic theme
- Few cover lines
- Basic layout featuring fashion, live music and interviews.
- 'Song editions' to help promote artists.
- Reflects fashion campaigns such as Vans and Stussy which helps to link fashion/lifestyle with music.
![](https://s3.amazonaws.com/media-p.slid.es/uploads/devikamaharaj/images/815968/stussyvans.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/devikamaharaj/images/816001/magazine_covers.png)
How Wilderness is different:
- Combination of fashion, lifestyle and music
- Wilderness focuses on artist information
and smaller bands - Cover lines feature song titles to promote
artists - 'song club' - There is information about live music
as well as digital music
Main article ideas
- Interviews suggested emphasis on individual songs
- 'Song club' with a free download
- 'Free The Animal' by Sia
- Double page spread with artist interviews with photo shoot
![](https://s3.amazonaws.com/media-p.slid.es/uploads/devikamaharaj/images/816081/free_the_animal.jpg)
Possible photo shoot ideas
- Final design is the middle pink note of someone with a tiger head
- Survey for decision
- Decided because it reflects
'wilderness'
![](https://s3.amazonaws.com/media-p.slid.es/uploads/devikamaharaj/images/816116/drawing1.jpg)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/devikamaharaj/images/816135/pie_chart.png)
Wilderness magazine
By devikamaharaj
Wilderness magazine
- 1,630