Pandora IL

Loyalty Event app. Retrospective

July 2015

# Let's talk numbers #

8,983 questionnaires were answered
9,736 members updated their personal info.
1,272 new members
487 Facebook shares (just from the app..)
~1000 concurrent users!

Google Analytics Conversion

Timeline

Timeline (textual version)

19/10 - Peleg sent the timeline:

19/10 - Complete the app. analysis (including the flow)

21/10 - Functioning API endpoints (by Defacto)

22/10 - Graphics should be approved

25/10 - Final content (including the questionnaire questions and the calculation model)

28/10 - Demo and beta release (by Dofinity)

23/10 - Graphics not yet approved, "will be approved till the 25th" (Maya)

26/10 - Gili sends updated design

27 / 10 - Getting the updated segmentation document (the questionnaire calculation model not completely understood on Pandora's side)

4 / 11 - Go live deadline

Content still not final at the morning (e.g. questionnaire images)

Talking with the Gil (SEO guy) for the first time at ~13 (GA requirements were not exist till that moment)

Went live with the app at ~19:30

Recommendations

The content was hardcoded, next time it should be on top of the CMS

Be notified about any new digital projects to prevent not reusing / contradicting existing functionality

Shared spreadsheet (Google sheet), working in coordinated manner

When there is a fixed time window failing to provide priorities means random decisions

Define main supported devices ahead of time (based on Google Analytics)

Define the measurable goals, and event requirements for Google Analytics

Pandora IL Nov 2015

By dofinity