REPORTING SUMMARY
-
Google Business Profile & Reviews
- Tempe +8 reviews (2/week)
- Tucson +24 reviews (6/week)
- Scottsdale +6 (0.4/week... but +30%)
-
Analytics - 54% Mobile / 43% Desktop
- Sept 2024 vs. Sept 2023
- Total Traffic: +71%
- Direct +60%
- Organic +37%
- YTD 2024 vs. YTD 2023
- Total Traffic: +61%
referral adjusted - Direct +126%
- Organic +14%
- Total Traffic: +61%
- Sept 2024 vs. Sept 2023
Google Business Profiles
-
TEMPE (compared to Sep '23)
- 311 Profile Interactions (+19%)
- 75 Calls (+6%)
- 153 Website Clicks (+9%)
- 74% mobile / 26% desktop
- 67% web / 33% maps
-
TUCSON (compared to Sep '23)
- 412 Profile Interactions (-17%)
- 155 Calls (-11%)
- 206 Website Clicks (-18%)
- 73% mobile / 28% desktop
- 86% web / 15% maps
-
SCOTTSDALE
- Interactions: 73 (+74%)
- Calls: 9 (+800%)
- Website clicks: 9 (+800%)
- 66% mobile / 33% desktop
- 81% web / 18% maps
Branded vs. Unbranded
- Google Search Console: 1% Unbranded / 99% Branded
-
Google Business Profile:
- Tempe: 6% Unbranded / 94% Branded
- Tucson: 53% Unbranded / 47% Branded
- Scottsdale: 100% Branded
SEO: Search Volume
-
TEMPE
- MOBILE
- Top 5: 10 (+10)
- Pos 6-10: 320 (+260)
- Pos 11-20: 20 (-290)
-
Total Tracked Volume: 10,720
- DESKTOP
- Top 5: 0 (-10)
- Pos 6-10: 30 (-30)
- Pos 11-20: 70 (-250)
- Total Tracked Volume: 11,100
- MOBILE
-
TUCSON
- MOBILE
- Top 5: 6,760 (+10)
- Pos 6-10: 0 (-90)
- Pos 11-20: 410 (+410)
-
Total Tracked Volume: 7,830
- DESKTOP
- Top 5: 6,850 (+200)
- Pos 6-10: 10 (-400)
- Pos 11-20: 640 (+320)
- Total Tracked Volume: 7,750
- MOBILE
APPROACHING Season:
includes "heat" and excludes "AC" search terms
SEO Opportunities
How to get 'em?
- Add schema markup to existing FAQ's (23 pages have FAQs)
- Optimize FAQ's for NLP
- Write new FAQ's to target high-volume terms, as needed
Mobile Performance: FIXED
Phone Number
added on mobile
Stuff I Need
- What's the new headline for the website?
- ServiceTitan access to help William w/ tracking
Alaskan AC Reporting Sept 2024
By Gordon Seirup
