REPORTING SUMMARY

• Google Business Profile & Reviews
  • Tempe +13 reviews (3/week)
  • Tucson +15 reviews (4/week)
    
    
    
     
• Analytics - 54% Mobile / 43% Desktop
  • Oct 2024 vs. Oct 2023
    • Total Traffic: 6,646 +84%
    • Direct: 1,593 +229%
    • Organic: 1,199 -12%
  • YTD 2024 vs. YTD 2023
    • Total Traffic: +62%
      referral adjusted
    • Direct: +134%
    • Organic: +10%

Can we look at the language for review requests?

Google Business Profiles

• TEMPE (compared to Oct '23)
  • 1,542 Profie Views (+48%)
  • 312 Profile Interactions (-20%)
  • 69 Calls (+28%)
  • 139 Website Clicks (-47%)
     
  • 64% mobile / 36% desktop
  • 58% web / 42% maps
     
• TUCSON (compared to Oct '23)
  • 2,071 Profile Views (-12%)
  • 398 Profile Interactions (-15%)
  • 146 Calls (+3%)
  • 203 Website Clicks (-23%)
     
  • 73% mobile / 26% desktop
  • 87% web / 12% maps

• SCOTTSDALE
  • Profile Views: 316 (+272%) 
  • Interactions: 76 (+62%)
  • Calls: 4 (+100%)
  • Website clicks: 10 (+150%)
     
  • 66% mobile / 33% desktop
  • 81% web / 18% maps

Branded vs. Unbranded

• Google Business Profile:
  • Tempe: 55% Unbranded / 45% Branded
    Prev: 6% Unbranded / 94% Branded
  • Tucson: 74% Unbranded / 26% Branded
    Prev: 53% Unbranded / 47% Branded
  • Scottsdale: 80% Unbranded / 20% Branded
    Prev: 100% Branded

SEO: Search Volume

• TEMPE
  • MOBILE 
    • Top 3: 0 (-10)
    • Pos 4-10: 10 (-310)
    • Pos 11-20: 400 (+380)
    • Total Tracked Volume: 10,720
       
  • DESKTOP 
    • Top 3: 0 (0)
    • Pos 4-10: 20 (-10)
    • Pos 11-20: 130 (+60)
    • Total Tracked Volume: 11,100

• TUCSON
  • MOBILE 
    • Top 3: 6,920 (+160)
    • Pos 4-10: 0 (0)
    • Pos 11-20: 730 (+320)
    • Total Tracked Volume: 7,830
       
  • DESKTOP 
    • Top 5: 6,940 (+90)
    • Pos 6-10: 0 (-0)
    • Pos 11-20: 730 (+90)
    • Total Tracked Volume: 7,750

Heating Season:
includes "heat" and excludes "AC" search terms

SEO Opportunities

High Volume terms TEMPE (mobile)

High Volume terms TEMPE (desktop)

How to get 'em?

1. Add schema markup to 23 existing FAQ's pages- DONE
2. Optimize FAQ's for NLP 
3. Write new FAQ's to target high-volume terms, as needed
   - in process.

High Volume terms TUCSON (mobile)

High Volume terms TUCSON (desktop)

FAQ's:
First page indexed