REPORTING SUMMARY

• Search Volume
  • PHOENIX
    • Top 5: 0
    • Pos. 6-10: 700
    • Pos. 11-20: 23,610
  • TUCSON
    • Top 5: ~25,000
    • Pos. 6-10: 2,120
    • Pos. 11-20: 0

• Google Business Profile & Reviews
  • Tempe +21 reviews (5/week)
  • Tucson +43 reviews (10/week)
    -Just need net +13 to pass Parker & Sons for #2 share of reviews!
     
• Analytics
  • Aug 2024 vs. Aug 2023
    • Direct +60%
    • Organic +37%
  • YTD 2024 vs. YTD 2023
    • Direct +123%
    • Organic +14%

Google Business Profiles

• TEMPE (compared to Aug '23)
  • Interactions: 580 (+68%)
  • Calls: 157 (+23%)
  • Website clicks: 282 (+75%)
     
  • 73% mobile / 27% desktop
  • 72% web / 28% maps
     
• TUCSON (compared to Aug '23)
  • Interactions: 599 (-9%)
  • Calls: 232 (-14%)
  • Website clicks: 276 (-11%)
     
  • 74% mobile / 27% desktop
  • 89% web / 11% maps

• SCOTTSDALE
  • Interactions: 80 (-5%)
  • Calls: 15(+200%)
  • Website clicks: 11 (+267%)
     
  • 66% mobile / 33% desktop
  • 81% web / 18% maps

Branded vs. Unbranded

• Google Search Console: 2% Unbranded / 98% Branded
• Google Business Profile:
  • Tempe: 42% Unbranded / 58% Branded (2,826)
  • Tucson: 79% Unbranded / 21% Branded (7,019)
  • Scottsdale: 100% Branded (283)

SEO: Search Volume

• TEMPE
  • MOBILE (56% Maps | 44% Organic)
    • Top 5: 0
    • Pos 6-10: 830
    • Pos 11-20: 8,870
    • Total Tracked Volume: 53,210
       
  • DESKTOP (70% Maps | 30% Organic)
    • Top 5: 0
    • Pos 6-10: 570
    • Pos 11-20: 14,740
    • Total Tracked Volume: 60,110

• TUCSON
  • MOBILE (100% Maps)
    • Top 5: 25,830
    • Pos 6-10: 2,120
    • Pos 11-20: 0
    • Total Tracked Volume: 28,950
       
  • DESKTOP(100% Maps)
    • Top 5: 25,750
    • Pos 6-10: 2,120
    • Pos 11-20: 0
    • Total Tracked Volume: 29,060

In-season: excludes "heat" search terms

SEO: Search Volume

• TEMPE
  • MOBILE (81% Maps | 19% Organic)
    • Top 5: 0
    • Pos 6-10: 60
    • Pos 11-20: 310
    • Total Tracked Volume: 10,720
       
  • DESKTOP (85% Maps | 15% Organic)
    • Top 5: 10
    • Pos 6-10: 60
    • Pos 11-20: 320
    • Total Tracked Volume: 11,100

• TUCSON
  • MOBILE (99% Maps)
    • Top 5: 6,750
    • Pos 6-10: 90
    • Pos 11-20: 0
    • Total Tracked Volume: 7,830
       
  • DESKTOP (93% Maps | 7% Organic)
    • Top 5: 6,650
    • Pos 6-10: 410
    • Pos 11-20: 320
    • Total Tracked Volume: 7,750

APPROACHING Season:
includes "heat" and excludes "AC" search terms