BIG PICTURE SUMMARY

• REVIEWS: 
  • +115 in 4.5 weeks! WOOT! (25.5/wk velocity)
    • up from 20/wk in Oct - up from 14/wk in Sept!
       
• New Content Published:
  • ​https://mitchellsmagic.com/hvac-faqs/
  • https://mitchellsmagic.com/furnace-repair-faqs/
     
• Organic SEO
  • Search Terms Volume improving
  • Haven't seen the effect of the new FAQ pages yet
     
• Analytics (compared to last November)
  • Total Sessions +12% 
  • Organic Traffic -49.5% 
  • Direct Traffic -15%

Google Business Profile

November

• 761Profile Interactions (+6%)
• 389 Calls (+2%)
• 328 Website Clicks (+21%)
• Compared to Nov 2023
   
• 76% mobile
• 24% desktop
   
• 86% Google Search
• 14% Maps
   
• 21% Branded terms
• 79% Unbranded terms

Website Clicks WERE going to corporate site.

Now coming to mitchellsmagic.com (as of 10/1)

OCTOBER

• 934 Profile Interactions (+5%)
• 469 Calls (+8%)
• 381 Website Clicks (+10%)
• Compared to Oct 2023
   
• 77% mobile
• 23% desktop
   
• 86% Google Search
• 14% Maps
   
• 15% Branded terms
• 85% Unbranded terms

Analytics Summary

Nov 2024 vs. Nov 2023: 1,179

Sessions (+12%)

• Unassigned +1,915%
• Organic -49%
• Direct -15%
• Paid Search +8%
• Organic Social -2%
  
   

YTD 2024 vs. YTD 2023:
Sessions (+5%)

• Unassigned +748%
• Direct +1%
• Organic -20%
• Paid Search -16%
• Organic Social +82%

Search Term Volume

Heating Season
includes "heat" and excludes "AC" search terms

Total tracked volume: 9,000

NOVEMBER

• MOBILE:

  • Volume in Top 5: 180

  • Vol. in Pos. 6-10: 980

  • Vol. in Pos. 11-20: 550

• DESKTOP:

  • Volume in Top 5: 30

  • Vol. in Pos. 6-10: 860

  • Vol. in Pos. 11-20: 980

OCTOBER

• MOBILE:

  • Volume in Top 5: 10 (down from 170)

  • Vol. in Pos. 6-10: 700 (down from 1,030)

  • Vol. in Pos. 11-20: 1390 (up from 460)

• DESKTOP:

  • Volume in Top 5: 20 (down from 170)

  • Vol. in Pos. 6-10: 770 (down from 1,030)

  • Vol. in Pos. 11-20: 770 (up from 760)