REPORTING SUMMARY

• Google Business Profile & Reviews
  • Tempe +11 reviews (2.4/wk - down from 3/week)
    - Orangutan got ahead of us, took 7th
  • Tucson +18 reviews (4/week - steady)
    
    
     
• Analytics - 54% Mobile / 43% Desktop
  • Nov 2024 vs. Nov 2023
    • Total Traffic: 5220 +69%
    • Organic: 1,162 +29%
    • Direct: 702 +63%
  • YTD 2024 vs. YTD 2023
    • Total Traffic: +66%
      referral adjusted
    • Direct: +126%
    • Organic: +11%

Can we look at the language for review requests?

Google Business Profiles

• TEMPE (compared to Oct '23)
  • 1,442 Profie Views (+39%)
  • 363 Profile Interactions (+20%)
  • 72 Calls (+24%)
  • 155 Website Clicks (-0.6%)
     
  • 64% mobile / 36% desktop
  • 59% web / 41% maps
     
• TUCSON (compared to Oct '23)
  • 1,848 Profile Views (-13%)
  • 468 Profile Interactions (+26%)
  • 152 Calls (+23%)
  • 233 Website Clicks (+56%)
     
  • 68% mobile / 31% desktop
  • 81% web / 18% maps

• SCOTTSDALE
  • Profile Views: 298 (+277%) 
  • Interactions: 43 (+2%)
  • Calls: 3 (--)
  • Website clicks: 12 (+500%)
     
  • 70% mobile / 30% desktop
  • 77% web / 23% maps

Branded vs. Unbranded

• Google Business Profile:
  • Tempe: 18% Unbranded / 82% Branded
    Oct: 55% Unbranded / 45% Branded
    Sep: 6% Unbranded / 94% Branded
  • Tucson: 64% Unbranded / 36% Branded
    Oct: 74% Unbranded / 26% Branded
    Sep: 53% Unbranded / 47% Branded
  • Scottsdale: Only 1 keyword with >15 clicks/month - Branded.
    7/13 keywords < 15clicks  Branded
    Oct: 80% Unbranded / 20% Branded
    Sep: 100% Branded

SEO: Search Volume

• TEMPE
  • MOBILE 
    • Top 3: 0
    • Pos 4-10: 300 (+290)
    • Pos 11-20: 620 (+120)
    • Total Tracked Volume: 10,720
       
  • DESKTOP 
    • Top 3: 0
    • Pos 4-10: 20
    • Pos 11-20: 480 (+350)
    • Total Tracked Volume: 11,100

• TUCSON
  • MOBILE 
    • Top 3: 7,200 (+280)
    • Pos 4-10: 0
    • Pos 11-20: 480 (-250)
    • Total Tracked Volume: 7,830
       
  • DESKTOP 
    • Top 5: 6,510 (-430)
    • Pos 6-10: 0
    • Pos 11-20: 410 (-320)
    • Total Tracked Volume: 7,750

Heating Season:
includes "heat" and excludes "AC" search terms