MARKETING
DERANDOMIZER
RANDOM Acts of
Marketing &
The Spiral
The Marketing Trap:
Miss Your Goals
SHINY OBJECT!
(Random Act of Marketing)
PANIC!!
Time & Resources
- Perpetual Ideation
- Objective Prioritization
- Scheduled Effort
- Measurable Improvement
Confidently Allocate Resources
A system for...
So you can:
a.k.a. "Spend money to make money"
Detect Bullsh*t!
Marketing Derandomizer
TOOLKIT:
1. Growth Engine Map
3. Growth Engine Dashboard
2. Idea Capture & Evaluation (ICE) Tool
What is their journey from
unaware to purchased?
Growth Engine Map
- Identify entry points
- Define end goal
- ...then what?
Become Aware
Purchase
"More organizations die of indigestion than starvation." - David Packard
Idea Capture
& Evaluation
"The essence of strategy is choosing what NOT to do." - Michael Porter
What's more valuable, ideas or execution?
Idea Capture
& Evaluation
ICE
Impact.
Confidence.
Easiness.
up2r.com/ice
Idea Capture
& Evaluation
Hypothesis:
By taking this action, we can:
- Increase [variable]
- from [benchmark]
- to [target]
- by [date]
Growth Engine
Dashboard
Keep it SIMPLE.
Track it WEEKLY.
Make it MANUAL.
Claim OWNERSHIP.
up2r.com/dashboard
3 SONG BREAK
Growth Engine
Dashboard
Red to Yellow.
Yellow to Green.
Green to Yellow.
Growth Engine Optimization
thru Non-Random Action
IDENTIFY
Bottlenecks
TAKE
ACTION!
STRATEGIZE
Action
MEASURE
Results
CAPTURE
New Ideas
9
DAYS
MARKETING
DERANDOMIZER
Marketing Derandomizer: ChanceLight
By Gordon Seirup
