Raúl Jiménez Ortega
@hhkaos - hhkaos@gmail.com
Sponsored by:
slides.com/hhkaos
#MidiendoImpacto
This talk is been recorded
AARRR! Metrics for pirates
VS
Original
Without phone
Variation
With phone
VS
Original
Without phone
Variation
With phone
Lose: 9.8%
Win: 11.8%
+20%
VS
Original
Man + Bicicles
Variation
Flowers
VS
Original
Man + Bicicles
Variation
Flowers
Lose: 10.8%
Win: 15.2%
+39.6%
Events
People
Track event:
Track global properties:
| mixpanel.track(’Click add to cart',{’quantity':200, ’currency': 'Eur'}); |
| mixpanel.register(params); |
Base64:
HTTP request:
http://api.mixpanel.com/track/?data=[Base64_Data] |
Set properties (Javascript):
| mixpanel.people.set({ "$email": "hhkaos@gmail.com", “Account type": “Free” }); mixpanel.identify(); |
http://api.mixpanel.com/engage/?data=[Base64_Data] |
HTTP request:
Mixpanel - Implementation with plain JavaScript
Mixpanel - Implementation with angulartics
Use case: GeoDevelopers Site
Mixpanel - Planification
Mouseflow - Record user movement
Landing page analysis case: Upplication 2013
Customer Segments & Empathy map: Hypothesis
Involve everyone:
Client, Team, ...
Brainstorm experiments
The more the merrier
Quality marketing campaigns (attractive).
SEO positioning.
Third party traffic pages
SEM (Search Engine Marketing)
Social networks traffic
Word of mouth (recommendations)
Brand image
Widgets
Affiliates
First impression (design)
Context of the visit: curiosity ?, purchase intent ?, device ?, etc.
Coordination of marketing messages and landing pages.
Value proposition (unique).
Calls to action: copy's, button colors, sizes, positions, shapes, etc.
Respond to customer questions: is for me ?, what do you do? (value centric), why you are better than your competitors ?, what do you want me to do here?
The sense of opportunity / urgency.
Site performance (Load time)
Prices (Trial ?, Freemium ?, etc.)
User experience (usability). Brand image
Meet previous expectations
User Experience (Design and usability)
Response Times Support
Features
Brand image
To receive the promised value
€ benefits, increase customer loyalty improving ...
Reasonable price
Product satisfaction
Brand affinity
Payment facilities: different alternatives, support, ...
Process payment and security
Meet the expectations previously
Provide a differential value
Brand image and generating confidence
Raúl Jiménez Ortega
@hhkaos - hhkaos@gmail.com
By Raul Jimenez Ortega
