THINK DIFFERENT.

What do we do?
What is our service to society?
What needs do we fill?
Why do we do it?
What is our mission? Our purpose?
How do we do it?
Do we offer quality and convenience?
Are there more effective ways
of doing what we do?


Past
Future
Degree Seekers
Credits / Majors / Degrees
Person-to-Person / Discrete
State / Midwest
Expensive / Selective
Faculty Expertise
University Status
Lifelong Learners
Certifications / Degrees
Digital / Asynchronous
National / Global
Affordable / Expansive
Convenience
Career Advancement
Higher Education Has Changed
Target Market
Services Sold
Instruction
Market Region
Cost & Scale
Student Motivator
Student Motivator
Changes
What Do 131 Programs Do?
Educate the largest and only growing segment of students -- professionals.
Why Do We Make 131 Programs?
To reach more students, scale our curricula, and help departments fund faculty
How Do We Design 131 Programs?
Adult-Learner Focused.
Flexible Offerings.
Market Demand.
DEVELOPMENT
Build an Ecosystem...
Ecosystem Key Concepts
Online First
Modular Development
Designed with Myriad Non-Credit Gateways

Trans-Disciplinary Ecosystem
Applied Computer
Science M.S.
PROGRAM OPTIONS
- Public Health Analysis
- Library Info Architecture
- UX Development
- Geo-Intelligence
- Remote Sensing Dev
- A.I. for Business

Robust and Flexible Ecosystem
Non-Credit Alternatives
- A.I. Fundamentals
- A.I. with Azure
- A.I. with AWS
- Database Design
- Web UX and JavaScript
Stackable Design

Applied Computer Science M.S.
Public Health Analysis Option
ADDITIONAL PROGRAMS TO DEVELOP FOR ECOSYSTEM
Social Work, M.S.W.
Tele-Nursing
Farm Management
Agronomy / Gardening
Technical Writing
IMPLEMENTATION
Incentives & Collaboration
Faculty
- Teaching Not Required
- Passive Revenue
- Meaningful for Tenure
and Promotion

Departments
- Minimal Impact on Teaching
- Revenue Growth
- Low Cost
- A Seat at the Table...
Colleges
- Data
- Market Research
- Low Risk / High Reward
- Passive Revenue

Corporate Buy In

We Offer...
- Educated and trained talent pool
- Technology proliferation
- Branding and affiliation
We Ask for...
- Interviews for alumni
- Program input
- Workshops, lecturers, and mentors
Summary
PROBLEM
- We sell education. Financials have changed
ACTION ITEMS
- Repackage education for contemporary market
- Differentiate how we offer education from other universities
FIRST STEP: Build on Our Strengths
- Build a modular ecosystem beginning with existing programs.

Undergrad
Degrees
Graduate
Degrees
Certificates
Non-Credit
Lifelong Subscribers
Copy of Continuing Ed is Higher Ed
By Ian Muehlenhaus
Copy of Continuing Ed is Higher Ed
Program Development Options at UW-Madison
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