Introduction of importance of audience in map design and communication
Universal truths in design
Idiosyncracies in design
We can learn from marketing...
Four different groups:
- Environmental scientists
- Politicians belonging to a pro-union/worker party
- Primary school students new to maps
- High-school-/Gimnasium-educated working adults
Feel free to define and think about what might work for another fifth group too.
Now the Fun Part!
Take this dataset. It's a very interesting dataset, because you can look at it from two angles.
Your goal/assignment:
- Using the same spatial data, plan, design, and devise four separate thematic maps, one for each type of audience.
- Remember to think about what your different audiences will respond to and like
- Remember to try and add explicit and/or implicit traits to the map to help build a rapport with and communicate to your audience.
ICC Map Design & Atlas Workshop (Part 1)
By Ian Muehlenhaus
ICC Map Design & Atlas Workshop (Part 1)
I (Ian Muehlenhaus here... Hi!) review my experience learning and teaching GIScience over the past 25 years. I throw everything on the table, including false starts, dead ends, and successes. Using market data, social trends, and historical context, I outline how I imagine GIScience education and technologies will evolve over the next 10 years. I leave you with some thoughts on what core GIScience principles from the last millennium will likely endure through it all.
