TAKING THE LEAD
How Continuing Education Will Support the Future of Hamline University
Strategic Vision
Vision Success
Two Step Process
The Goal of Continuing Education
A STACKABLE
LIFELONG-LEARNING
ECOSYSTEM
+150%
in 19 years
Traditional
Future
Grant Degrees
Provide Classes
Students Come to Us
Competition Limited
Tuition Goes Up
Growth Limited by Space
Faculty Expertise is Key
Sell Lifelong Learning
Offer Stackable Modules
Go to the Students
Competition Everywhere
Tuition Will Come Down
Exponential Growth Online
User Experience is Key
Higher Ed Model is Flipping
CONTINUING ED IS HIGHER ED
Not Degrees. Not Programs. An Ecosystem.
Undergrad
Degrees
Graduate
Degrees
Certificates
Degrees
Workshops
Degrees
Lifelong
Customers
How to Build Continuing Studies
STEADY EVOLUTION
Build horizontally around our strengths.
Then grow vertically into new
markets and realms.
- Benchmark the competition
- Outmaneuver and innovate
- Fail fast and often!
- Be budget conscious
- Use Open Source standards
Innovate Like a Start Up
Nudge
Foster Corporate Partnerships
Modular & Stackable Design
Incentivize Production
Market Differentiation
Think before
You Do
Leadership Development
Soft Skills for
Real Success
Synthesize Marketing
Recruitment Gateways
Alumni
Undergrads
Grads
Professionals
Teamwork & Shared Vision
Faculty & Leadership Buy-In
Thank you.
Continuing Education at Hamline
By Ian Muehlenhaus
Continuing Education at Hamline
An overview of Continuing Education: Context, Status, Trends, and Strategies
