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( an adventure in users' expectations )

Jakob Anderson @jakob_anderson

News Flash:

We are not the users*

* = We developers are not behaviorally representative 

of the statistically typical user archetype

Users' Holy grail:

  • Don't notice they are on the web
  • Instant interactions and page loads
  • Fresh information
  • Rich media experiences
  • Natural content interfaces


* I made this part up because I really like those things

What users expect

In 2012, what users expect a website 
to load in 3 seconds or less?

  • 89% of tablet users
  • 59% of smartphone users
  • 83% of desktop users 

  • Flying cars


    jetpacks !!!


    Avg. retail site load time:

    • 2011: 5.94s
    • 2013: 7.25s



    fail !!!

     (╯°□°)╯︵ ┻━┻

    What are we
    competing with?

    ancestry?   NO.

    archives?   No.

    Zombies?   ...   Maybe

    Users would rather spend their time somewhere else

    - Steve Krug, author of 
    "Don't Make Me Think"
    "Rocket Surgery Made Easy"

    We are really competing 

    (for time) with:

    • Facebook
    • Google
    • Twitter
    • Pinterest
    • Interaction with real, undead humans*

    * See "living-dead" issue in Jira

    Give them
    many good reasons to stay

    You have
    ~3.5 seconds
    to get
    their attention

    The users' new
    Experience bar

    • Facebook
    • Google
    • Twitter
    • Pinterest
    • etc.

    our bar
    should be higher than users' bar

    We must
    Meet users' high expectations,

    • Continuously improve their satisfaction
    • Succeed in delighting them in additional
      & unexpected ways

    And always...

    Thank you


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    By Jakob Anderson

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    An adventure in users' expectations

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