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( an adventure in users' expectations )
Jakob Anderson @jakob_anderson
News Flash:
We are not the users*
* = We developers are not behaviorally representative
of the statistically typical user archetype
Users' Holy grail:
- Don't notice they are on the web
- Instant interactions and page loads
- Fresh information
- Rich media experiences
- Natural content interfaces
FREE COOKIES*
* I made this part up because I really like those things
What users expect
In 2012, what users expect a website
to load in 3 seconds or less?
to load in 3 seconds or less?
Flying cars
&
jetpacks !!!
WHAT USERS ACTUALLY GET:
Avg. retail site load time:
- 2011: 5.94s
- 2013: 7.25s
Buckets
of
fail !!!
(╯°□°）╯︵ ┻━┻
What are we
competing with?
ancestry? NO.
archives? No.
Zombies? ... Maybe
Users would rather spend their time somewhere else
- Steve Krug, author of
"Don't Make Me Think"
&
"Rocket Surgery Made Easy"
We are really competing
(for time) with:
- Interaction with real, undead humans*
* See "living-dead" issue in Jira
Give them
many good reasons to stay
You have
~3.5 seconds
to get
their attention
The users' new
Experience bar
- etc.
our bar
should be higher than users' bar
We must
Meet users' high expectations,
PLUS:
- Continuously improve their satisfaction
- Succeed in delighting them in additional
& unexpected ways
And always...
Thank you
@jakob_anderson
+JakobAnderson13
jakobanderson.com
janderson@familysearch.org
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By Jakob Anderson
Free Cookies
An adventure in users' expectations
