Digital Communictaions

Governance

What is it?

A system for managing an online presence in a controlled & orderly way.

700+
350,000+

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What's the benefit?

Good digital communications governance delivers operational certainty and stability.

When you get governance right, operations should always work.

The right people will follow the right  processes to complete the right tasks in a timely manner.

When you get governance right, digital work is easier to achieve.

Good governance allows you to stop worrying about administrative/political issues (who does what and how) and instead focus attention on pursuing online goals.

So what exactly is it?

Policies

Standards

Procedures

Policies

Rules that govern our digital communications work

1. UMBC.edu webpages must be accessible to anyone with a disability

2. UMBC department websites must display a list of staff and faculty

Examples:

Standards

Ensure consistency in quality, voice, development and design in digital communications

1. UMBC.edu webpages must adhere to WCAG AA 2.0 Standards

2. Department directories will be accurate and updated when staff/faculty join or depart from UMBC

Examples:

Procedures

Playbook for how to achieve digital communications at UMBC

1. Audit your UMBC.edu website routinely using XX tool (To fix XX error, complete XX steps)

2. UMBC department websites will display staff and faculty using advanced directory syntax in Sites

Examples:

Open Considerations and Questions

• Who is the digital governance group?
• How do we get policies enacted?
• What are the repercussions for not complying?
• Where do we display our work?
• Is there a way that users can formally request changes?
• What should we focus on first
• etc...

Digital Governance Group
IT Steering Committee
Policy Makers

Colleges

COEIT: Karen Mattingly 

CAHSS: Caroline Mulcahy 

CNMS: Nichole Zhang Do?

Admissions-Related

DPS Digital: Elliot Talbert-Goldstein

DPS Marketing: Julie Gilless

IT: Kevin Mitchell

Graduate Marketing: TBD

Graduate School: Mike Suica

Undergraduate Marketing: Meredith Purvis

IT & Development

Developer: Jim Doran 

Infrastructure: Damian Doyle

Portal: Collier Jones

Design

Creative Director: Jim Lord 

Commonvision: Laura Schraven

Communications

Athletics: Steve Levy

Content: Jenny O'Grady

Communications: Dinah Winnick

Marketing: Miriam Tillman

Social: Kait McCaffrey

Accessibility

SDS: Michael Canale 

Accessibility: Tawny McManus 

Who are we missing?

Examples where we might begin:

• Privacy policy
• Accessibility standards
• Digital product registration & record keeping
• Document standardization
• Digital branding
• Use of tools like Digital Measures
• etc...

What else should we consider?

THANK YOU

Any questions or further comments?

jbryan@umbc.edu