Brand Update

UMBC "Sites" Environment

v 1.1

Timeline

Dec         Jan         Feb         Mar         Apr         May

What we're removing

• Non-standard

  • Custom colors

  • Option to hide site title

  • Option to make header taller

  • Option for custom CSS

  • Option to change title size

  • Option for a different mobile header image

  • Option for unique footer elements

• Legality

  • Avenir to be removed, replaced with Google Font

What we're adding

• Standardized Brand Header

  • ​Standardized look/feel

  • Select from pre-populated options for different header background images

  • Dynamically-sized site titles

• Standardized Brand Footer

  • Department/site-specific contact information and location

  • UMBC Official contact and location information

• Style Options

  • ​4-5 branded color palettes defined 

  • Full-width (non 3D templates)

  • Improved mobile layout  

• Additional CSS styles for preformatted elements

  • Button

  • Card/column

  • Accordion

  • Improved pull-quote

     

What we're adding

• Marketing

  • Improved GTM/GA

  • Scripts to add

    • Facebook pixel

    • Google Adwords

​​​

• ​​ Core

  • Update to 5.3  (late December, early January)

• Standardization

  • Contact Info to build footer

  • Address and location

  • Phone

  • myUMBC group/page

  • Social media links​

• Optional
  • Alt text requirement or inform them that they’re not using an alt tag

 + Planning for Sites 2.0