Building a crowd you can trust

with Visit Flanders and OpenStreetMap

Why?

By Jos Pyck

VisitFlanders

Let's go 2 years back in time

• The tourist governments didn't have the missing POI data to share as open data for route planning apps
• The data is spread over different provinces, municipalities, agencies,...
• The data is stored in various formats with different attributes

 OpenStreetMap to the rescue
with a specialized survey tool
(More about this later)

But how to get citizens, municipalities and institutions contributing? 
 

...because the data quality of the POIs varies a lot from region to region

The why of the POI:

• through a clear message: "data from hikers for hikers & data from bikers for bikers
• through a short campaign movie with the right face.
  Sam De Bruyn

... we kept it simple

• was spread through the communication channels of the provinces
• call for 300 Flemisch municipalities to participate
• niche press
• Vlaanderen Vakantieland and other touristic social media channels
• hiking and cycling organisations (Grote routepaden, Cycling Vlaanderen, Pasar,...)
• Regionale Landschappen... 

Campaign 'Pin je punt'

https://toerismevlaanderen.be/pinjepunt

(More about the results later)

How?

By Pietervdvn

the technical story of Pin je punt

Open
StreetMap

Database with geodata

Editable by everyone

Usable by everyone

Open
StreetMap

Community of people

Various programs to edit

Various data users

Various data interests

iD? JOSM? Vespucci?

MapContrib? StreetComplete?

Overpass? Changeset? Way? Point? Relation? Discussion? Mailing list? Wiki? Tag?
WFS? WMS? Slippy maps? QGIS? Vector tiles? Key? Amenity? OsmAnd? Maps.Me?

Confusing for new contributors

MapComplete

Map viewer and map editor

Easy to use

Many maps, each with a specific focus

MapComplete

Map viewer and map editor

Easy to use

Many maps, each with a specific focus

Existing datasets?

Quality and freshness of the source dataset?

Duplicates?

 

Existing datasets?

Copy-paste into OSM only if of excellent quality and accuracy

We did setup a process where community members
review import candidates

Existing datasets?

Reusable tooling was built for Toerisme Vlaanderen which

1. Loads a dataset
2. (Helps to) review the data
3. Filters away duplicates
4. Creates a map note on OSM

Every layer will also automatically detect these "import candidates" and show them

Results

Campaign

Launched 8th of march 2022

Data collection in Flanders from Knokke to Maaseik

1100 new points created

85 points reviewed via MC; 135 via other means
+ 400 directly imported; ~1000 discarded as already existing

560 images added

4200 attributes added

Campaign

(every pin is a set of edits)

Reuse

By Seppe Santens

(Westtoer)

Web Feature Services

https://toerismevlaanderen.be/nl/pinjepunt-output

➡ making the data easily usable for GIS professionals

Learnings

• Maintaining high quality datasets is hard work
  ➡ Can and should the government collect all interesting data itself?
  
   
• Many hands (can) make light work
  ➡ Have no fear of reusing crowdsourced data instead of building your own database
  
   
• Focus on reuse is still new for governments

We hope that Pin je punt can change minds in public sector

... it changed minds in the tourist sector

The future is bright!