What Groups do we
Market to?

1. 32M/Distributors to Operators
    
2. Operators to Clients/Businesses
    
3. Operators to End Users

Overview:

32M/Distributors to Operators

Marketing Efforts:

32M Booklet

Websites & Social Media Outlets

Ads in Vending Times and Automatic Merchandiser

Shows (i.e. NAMA/ACE/CAMA)

Online Presentation

HTML Emails

Flyers

Blog

Calls/Visits

Operator to Client

Marketing Efforts

• 32M Booklet
• Online Presentations
• Various Marketing pieces (i.e. Smartphone Tri-Fold)
• Websites (i.e. BreakRoomRehab.com)
• Social Media
• Calls/Visits

Operator to End User

Marketing Efforts:

Launch Marketing Packet

Includes: How To Posters, Banners

Hand-Outs, & HTML Email

 

An increase in advertising efforts to an end users will show in the sales at that location.  

Awareness = Increased Sales

Word of Mouth

Is always #1!

Yes! This is calls & visits, being a presence in their lives. Includes some Social Media.

 

Also -  Uncontrolled forms i.e.Operator to Operator. 

Print Ads

Physical forms of
advertising:

 

32M Booklets

 

Brochures/Flyers

 

Magazine Advertisements

Advertising Mediums We Utilize

Online
Presence

HTML Email Campaigns

 

Online Newsletter Ads

 

Websites

 

Social Media (Again)

Word of Mouth

 

This is all you!

Word of mouth is always the very best form and most effective form of advertising. For us, this is making the calls and visits to future operators frequently.  Our competitors do this weekly, sometimes twice weekly.

How can we be the WOM?

• Become a familiar face
• Showing off our Success Stories
• "Letters" of Recommendation

Print Advertisments

Our print advertisements go out coinciding with shows like NAMA or CAMA and through out the year. This is the most costly advertising we do.

 

Mediums: 

Vending Times

Automatic Merchandiser

InTouch

and We're adding more!

32M Booklet

Booklets have gone out to all distributors and current operators who have completed at least one training with our staff.  As new operators emerge - booklets will be distributed accordingly.

 

This is our "Go-To" marketing piece.  

Online Presence

Our online presence is continually growing ... As we add and change and update our online efforts change.  

 

Our current major efforts are toward updating the 32Market.com website(s), HTML Email Campaigns & Content Marketing Strategies.

Social Media

This is the fastest growing area of advertising.

Social Media is however, difficult to master. With our massive advertising industry today - people will naturally block out standard advertising tactics. 

 

To successfully use social media, follower need to feel as if they are a part of your brand - as if you are friends not just sales to customers.

Being Successful @ Social Media

• Do Post useful information to your customer
• Do Not Post obvious sales pitches
• Do Post in-depth "personal" information about your brand
• Do Post photos and success stories
• Do Post on a regular schedule

32M a.k.a Patrick (Being in the field at markets makes him the top contributor for this) posts a lot of successful informative social media posts on a regular basis.  

 

We would like to encourage that ALL distributors and even operators begin taking this approach to marketing!

HTML Email Campaign

ConstantContact.com

ConstantContact.com is a online service we use to distribute our email marketing. 

 

This site allows you to monitor the opens/click through for each email campaign. 

 

This gives us information on where/to whom our efforts can be most effective.

ConstantContact.com

How Can We Best Utilize ConstantContact?

We use constant contact and so can you!  Sign up at ConstantContact.com

 

As each of our direct email campaigns go out, empirical data such as click through/opens is recorded.  
We will be sending out this data to you -
From there the ball is in your court.

Updated Websites

Contact Form 

We will be using a contact form on each of our websites, along with displaying links to your specific websites.

 

 

Connecting with our Blog

32M updates and important information will appear on our new blog.  

 

You will receive a notice as new blog posts go out, and the blog will be accessible through our website!

Online Presentations

Selling Technology with Technology!

Be Tech Savvy

What better way to sell technology - than with technology!

Online Presentations to be aware of:

• What is a Micro Market?

 

• The Mobile App

 

• Why Choose 32Market

Launching New Markets

A successful launch is imperative to everyone.

For our operators to launch a market successfully, they will need advertise to their potential customers. 

 

The launch marketing packet is designed to "launch" a new store with maximum efficiency and cover all avenues of advertising: WOM, Print, Online.

Is this working for our operators?  Is there a better option?

Operator 1

Operator 1 has a location with little to no marketing or customization through out.  The market is very standard.  This operator also does not take care to update costs, etc. within the system frequently.

 

Brings in approx. $1,000 total per month.

Operator 2

Operator 2 has launched their market with advertising direct to customers and an on-site presence for the first week.  This market is extremely customized and is specifically set up to look its best.  This operator takes their time to update costs, etc. as they change. 

 

Brings in approx. $8,000 total per month.

Success Story

A Midwest Operator

One of our newest operators called to tell us just how much micro markets have helped out their business:  

At a location that previous was doing $300 per month in business with vending, this operator now sees sales of $300 per day using a micro market technology.

This operator has utilized our marketing options available.

Would a New Operator Launch Packet work better?

For example: More permanent use items for the new operator to establish as a standard purchase to be utilized at all of their market openings.

 

What are the pro's and con's of creating marketing standards for each and every market that opens?