Philo van Kemenade
Creating tools, stories and things in between to amplify human connection with arts and culture.
Augmenting an art-historic exhibition with a web-native long-form story
Slovak National Gallery
19 February 2018
Dream × Reality
Art & Propaganda 1939 – 1945
Dream × Reality
Text
lab.SNG
narrate the events of the Slovak State in a way that would be
both historically accurate
and engaging to read
the challenge
inspiration
accessibility
iterative process
response
design choices
format inspiration
steal like an artist
aka
medium.com
decorrespondent.nl
format inspiration
rallying the troops
internal R&D lab
other GLAMs
external collaborators
project manager
web developer 👋
2 editors
+ AV content from other departments
scriptwriter
web designer
2 historians
2 days before opening
no content
no website
¯\_(ツ)_/¯
19-10-2016
19-10-2016
❌ internationalization
❌ sub pages
❌ actual text content
✅ wholistic graphic design
✅ building anticipation
✅ subscribe to updates
✅ share the page
✅ links to more info
⚠️ 4 chapters
accessibility
removing barriers that make
websites difficult or impossible to use
for people with disabilities
enabling as many people as possible to access content on their own terms
www.w3.org/WAI/intro/accessibility.php
bite sized
fully responsive
designed for reading
easy section access
via timeline
contextual info
after every section
deep zoomable
images from webumenia.sk
open-source
flat-file CMS
online collection platform
commercial newsletter service
shoulders of giants
The intention of dealing with the period of 1939 to 1945 has appeared in our exhibition plans for several years. When work on this project began two years ago, none of us had any idea of the mood in society this project would eventually encounter — now we know.
Alexandra Kusá - SNG General Director
SEO
Social media (Facebook)
civic organisations social and web
paid promoted posts
paid Google AdWords
sharing the story
21845 sessions
avg 4 minutes 18 seconds
triggering conversation
thank you
sxs.sng.sk
@phivk
Augmenting an art-history exhibition with a web-native long form story
By Philo van Kemenade
Augmenting an art-history exhibition with a web-native long form story
Talk at MCNx London: The story behind the Slovak National Gallery's long-form storytelling project augmenting its recent exhibition 'Dream × Reality: Art & Propaganda 1939 – 1945': collaboration, iterative development and fighting neo-nazi conspiracy theories through SEO and online ads.
