Delivering the Phenomenal


30 April 2015

Philo van Kemenade @phivk



what it's like

web-native story hacking

phenomenal storytelling

creating hypertext projects:

10 tips

the next 40 minutes






6 countries

13 events

248 participants

40 prototypes

we have always been storytellers

our tools influence

how we

express ourselves

[Mesopatamian artists] had to ensure that the image helped to keep the mighty alive.

Wall painting on Thomb in Thebes 1400 BC

We really feel that we are looking at a peaceful scene. Nevertheless, even these works are much less realistic than we might think at first glance.

The Greeks broke through the rigid taboos of early Oriental art, and went out on a voyage of discovery to add more and more features from observation to the traditional images of the world.

Odysseus attacked by Laestrygonians ca. 50 - 40 BC

We feel we can almost touch them, and this feeling brings them and their message nearer to us. To the great masters of the Renaissance, the new devices and discoveries of art were never an end in themselves. They always used them to bring the meaning of their subject still nearer to our minds.

Masaccio 1427

The painter must leave the beholder something to guess.


Da Vinci 1502

Géricault 1821

Muybridge 1878

Affordances represent the action possibilities available between an actor and their environment

signifiers are what hint at the affordance

Borrowing from CogSci

What is it like

to be a bat?

Thomas Nagel 1974

Sensori Motor account of

Visual Consciousness


Tactile Vision Sensory Substitution

Paul Bachy-Rita, 1960's


seeing through touch

affordances can map across senses and interactions

the state of VR

these slides:


monkey gif by 

Lascaux cave paintings by Adibu456 

"Horse racing at Epsom" by Jean Louis Théodore Géricault - The Yorck Project: 10.000 Meisterwerke der Malerei. DVD-ROM, 2002. ISBN 3936122202. Distributed by DIRECTMEDIA Publishing GmbH.. Licensed under Public Domain via Wikimedia Commons -

Delivering the Phenomenal

By Philo van Kemenade

Delivering the Phenomenal

Talk at Devise to Deliver XX, April 2015

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