MARKETING

MANAGEMENT

H E C   M O N T R E A L

COURSE 2-100

Mostafa Purmehdi

HEC Montreal

FIND SLIDES AT

www.slides.com/purmehdi

EVALUATION

%Team Assignment          % Midterm Exam            % Final Exam

30-25-45

INTRA

multiple choice questions

NOT  OPEN  BOOK  :  NO DOCUMENT  PERMISSIBLE

Fifty
Forty

Ten

MULTIPLE CHOICE QUESTIONS

QUESIONS COMMON

AMONG ALL GROUPS

QUESIONS SPECIFIC

TO YOUR GROUP

FINALS

OPENBOOK

ALL YOUR BOOKS AND PAPERS BUT 

NO COMPUTER OR CELL PHONE OR CALCULATOR

TERM PROJECT

DON'T MISS SESSION 3 and 4

Session 3

teaching assistants will explain for you

how they will support you throughout term projects

Session 4

Mr. Librarian will explain

how to do a good research for term projects

Case Study: Vitamins

TERM PROJECT

Before Session 11: electronic version 

YOUR DELIVERABLES FOR

Session 11: paper version