TERM PROJECTS

Marketing    Management   -   Class   2100

G   U   I   D   E   L   I   N   E   S       F   O   R

2015

You are going to prepare a marketing plan for the introduction of a new product.

Subtitle

Your goal is to persuade me that

this new product needs to be launched.

Internal

Analysis

External

Analysis

Idea for a New Product

Segmentation

Targeting

Positioning

Test the Market

Recommendations

(Product, Price, Distribution, Communication, Customer service, Sales)

Situation

Analysis

New Product Idea

IT IS A RECURSIVE PROCESS

AVOID

• Fragmentaion
• Incoherence
• Confirmation Bias

PRODUCT CATEGORIES

Televisions

• Samsung (Samsung Electronics Canada Inc)

• LG (LG Electronics Canada Inc)

• Bravia (Sony of Canada Ltd)

• Panasonic (Panasonic Canada Inc)

SAMSUNG

philippe dubois 11177036

hyemin ryu 11200664

jose cossio 11200626

kai zhang 11179336

eve raya 11188983

ever

LG

TEAM MEMBERS

BRAVIA

Audréanne Massicotte 11178674

Dongyu Wu 11189776

Loïc Kieffer 11186036

Julien Rodriguez 11190264

Nicolas Lamarche 11178729

PANASONIC

TEAM MEMBERS

Cell Phones

• Samsung (Samsung Electronics Canada Inc)

• LG (LG Electronics Canada Inc),

• iPhone (Apple Canada Inc),

• Blackberry (Blackberry Ltd auparavant Research in Motion Ltd)

• Nokia (Nokia Canada)

SAMSUNG

TEAM Juliano Vella 11179113

LG

Andrea Rdz de la Rosa 11200663

Anna Martorell 11200547

Felix Kaiser 11200619

Julian Vetter 11200621

Cynthia Picco 11200620

iPhone

bouchra El Ghamri 11184311

pierre Desmoulins 11164183

Michelot Hyacinthe

chloé Lavigne 11164152

BLACKBERRY

Joannie St-Hilaire 11193167

Roxanne Godin 11193372

Célia Chartrand 11187147

Jonathan Charigny 11177996

Anne-Marie Dignard 11179034

NOKIA

KING Susan 11176398

Stéphanie Francoeur 11186668

Sarah Bourque 11184780

Damilola Dawodu 11200576

Julie Diep 11192541

Traditional toys and games

• Barbie (Mattel Inc)

• Bratz (MGA Entertainment Inc)

• FurReal Friends (Hasbro Inc)

• LeapFrog (LeapFrog Enterprises Inc)

• Air Hogs (Spin Master Ltd)

• Hot Wheels (Mattel Inc)

• Lego (LEGO Group)

• Fisher-Price (Mattle Inc)

BARBIE

jessica sun 11177406

arnaud ferrand 11193677

gabriel lefevre 11192101

Kimsong ly 11172799

jordy yamga 11192170

BRATZ

Kathleen Hodeige 11178900

Nene Fatima Ndiaye 11161319

Melissa  Bou-Jabbour 11193081

Sabina Nguyen Sjogren 11178858

Florence Gamache-Lavoie 11193489

FURREAL FRIENDS

Olivier Sutter 11191681

Simon milord 11191691

Maxime Nicol 11193748

simon bélanger-lamoureux 11192248

gabriel zepeteli 11192659

LEAPFROG

GHITA KRIM 11192734

BRUNO DALLAIRE 11192279

JUSTINE GUERTIN 11191894

MELANIE GAREAU 11193817

ALI ARPIN 11193891

AIR HOGS

TEAM MEMBERS

HOT WHEELS

Maximilien Yoccoz 11175914

Delamotte Jade 11175014

Gabrielle Lallier 11165440

Laurent Loiseau 11187423

Colin Gabla 11174817

LEGO

THOMAS BAUSSARD 11175311

Alice BRUAT 11176291

Clémence Guillerm 11176323

Maxime Ronsin 1117472

Caroline Servey 11176300

FISHER PRICE

TEAM

Alexandra Meunier 11192551

Genevieve Leveille 1192024

Olivier Sorel-Desrochers 11175666

frederic beaudoin 11193633

jeremi lafomntaine 11191526