f-Commerce
f-commerce...?
The Evolution
The Evolution
Purpose
Customer Acquisition
Purpose
Customer Loyalty
Types of f-Commerce
On Facebook F Stores
Types of f-Commerce
Off-Facebook
Dink Design Jewellery
Dink Design Jewellery
Dink Design Jewellery
"Hurry up and get going! As I read somewhere recently, you may not like Facebook or Twitter or social media, but your customers do. That's where they are so you need to be there too!"
-Fiona, Founder
Lyle & Scott
"It has been a bit of a damp squib to be honest. We’re pleased we didn’t pay anything for it. If it wasn’t for the fact that it’s basically our mobile site, and therefore easy to update and maintain, we wouldn’t be that interested. We have got a few sales through it, but not enough to justify any further investment."
Will Dymott, Head of E-commerce
Lyle & Scott
Lyle & Scott
4% of total site visits
2.4% of sales
Lyle & Scott
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Lyle & Scott
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Survey Analysis
Consumer Preference
Survey Analysis
Can f-commerce substitute e-commerce?
Survey Analysis
Survey Analysis
Innovation in f-Commerce
Starbucks
Nike Store
Macy's Magic Fitting Room
Bejeweled
Suggestions
- Inferior user interface and experience
- Information about users, their liking and preferences made to put use
- Cross commerce
- Payment Gateway improvement
f-Commerce
By Shreya Khurana
f-Commerce
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