f-Commerce

f-commerce...?

The Evolution

The Evolution

Purpose

Customer Acquisition

Purpose

Customer Loyalty

Types of f-Commerce

On Facebook F Stores

Types of f-Commerce

Off-Facebook

Dink Design Jewellery

Dink Design Jewellery

Dink Design Jewellery

"Hurry up and get going! As I read somewhere recently, you may not like Facebook or Twitter or social media, but your customers do. That's where they are so you need to be there too!"

-Fiona, Founder

Lyle & Scott

"It has been a bit of a damp squib to be honest. We’re pleased we didn’t pay anything for it. If it wasn’t for the fact that it’s basically our mobile site, and therefore easy to update and maintain, we wouldn’t be that interested. We have got a few sales through it, but not enough to justify any further investment."

Will Dymott, Head of E-commerce 

Lyle & Scott

Lyle & Scott

4% of total site visits

2.4% of sales

Lyle & Scott

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Lyle & Scott

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Survey Analysis

Consumer Preference

Survey Analysis

Can f-commerce substitute e-commerce?

Survey Analysis

Survey Analysis

Innovation in f-Commerce

Starbucks

Nike Store

Macy's Magic Fitting Room

Bejeweled

Suggestions

• Inferior user interface and experience
• Information about users, their liking and preferences made to put use
• Cross commerce
• Payment Gateway improvement